Stash Announces Expanded Crypto Access

Innovative railings help millions make smarter investment decisions

NEW YORK, 4 October 2022 /PRNewswire/ — Stashinvestment and banking app on a mission to help everyday Americans invest and build wealth, announced today that it is now offering new cryptocurrency access through a dedicated crypto account for its more than 2M active subscribers; the investments are powered by Apex Crypto. Unique to Stash, customers will have the opportunity to purchase eight of the largest and most established cryptocurrencies available, with guardrails in place so they can invest with confidence. These offerings are in the service of guiding clients to informed investment decisions and empowering them to easily achieve their long-term financial goals while gaining exposure to a new asset class.

“Stashers are fascinated by crypto and we are here to help them as a trusted partner,” said Brandon Krieg, co-founder and CEO of Stash. “We built this feature the ‘Stash Way.’ By design, the platform educates our clients not only with content, but also with built-in handrails aimed at aligning with their best interests as they embark on their crypto investment journey.”

In addition to researching the coins on offer, Stash encourages thoughtful investments that lead to a long-term, diversified portfolio. For those interested in crypto, a new crypto calculator tool aims to help customers build and maintain a balanced portfolio based on their current investments. The transaction process includes screens that remind customers of crypto volatility and transparently display transaction fees to discourage frequent trading. Clients will also receive in-app alerts if their portfolio has too much crypto exposure relative to their risk profile, as well as ongoing training and mentorship across email, social media and video. The curated selection of eight controlled coins on offer includes Bitcoin and Ethereum, among others.

To enable its expanded crypto access, Stash has partnered with Apex Crypto, a subsidiary of Apex Fintech Solutions, as its cryptocurrency investment provider.

“Stash provides Americans from all walks of life with access to diversified wealth-building tools, and we are excited to help them provide crypto investment opportunities for clients,” commented Rachel Saunders, CEO of Apex Crypto. “They make it easier and more affordable for Americans to grow their wealth with a personalized app experience, plus content and education.”

Today’s launch is the second crypto launch from Stash; earlier this year, the pioneering fintech company introduced crypto exposure in its fully managed Smart Portfolio accounts. More than half a million people have signed up, making it the most successful launch from Stash to date.

About Stash

Stash is an investment and banking app with more than 2 million active customers and nearly 3 billion dollars in funds under management. Stash’s plans – from just $3 a month – provide easy and affordable access to a range of products including investment, banking, education and advice. In the past year, Stash achieved 125 million dollars in annual income and deposits has increased by 30% in the last two years. Stash members are 18% more financially literate than the average American and increase their financial literacy over time.

Cryptocurrency trading and execution services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software license agreement between Apex Crypto LLC and Stash Financial, Inc. Apex Crypto is not a registered broker-dealer or a member of SIPC or FINRA and is licensed to engage themselves in virtual currency business activity of New York State Department. Cryptocurrencies are not securities and are not FDIC or SIPC insured. Advisory products and services are offered through Stash Investments LLC, an SEC-registered investment adviser. Cryptocurrency is a highly volatile investment; Please make sure you fully understand the risks involved before trading crypto. Visit apexcrypto.com/legal. Cash and securities are held in a brokerage account with Apex Clearing, and cryptocurrencies are held in a crypto account with Apex Crypto.

This content is for informational purposes only and should not be construed as tax, legal, financial or investment advice.

Media contact:
Colton Moore
[email protected]

SOURCE Stash