Square’s Lauren Weinberg on the Future of Fintech – Adweek

by James · April 11, 2023

Lauren Weinberg, global head of marketing and communications at Square, joins Suzy’s founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in partnership with Adweek. Weinberg dives deep into her diverse career journey, how Square helps companies improve operations, and key advice for new business owners.

Weinberg is a skilled and focused professional with over 20 years of experience in marketing and digital media. She was named one of Brand Innovators’ Top 100 Women in Marketing for 2022 and is the best-selling author of her new book, Homemade boss.

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Weinberg is also a board member of Emory University and the Mobile Marketing Association. Prior to Square, she was vp of strategic media planning and consumer insights at Yahoo, vp of digital research and insights at MTV Networks and director of research at Advertising.com.

Important takeaways

19:41 – 22:54 – Embrace technology – Despite advances in modern technology, some companies still rely on traditional pen-and-paper methods for their operations. Weinberg is dedicated to helping businesses of all sizes become more agile and adapt to the changing marketplace. Her primary focus is helping these businesses leverage Square’s platform to automate operations, diversify revenue streams and stay ahead of the competition.
25:58 – 28:31 – Leverage emotional storytelling – Square uses organic channels to showcase different communities through storytelling. One of their notable series is “Black Owned,” which spotlights black-owned businesses and their contribution to society. In addition, they have featured cities as diverse as Austin, highlighting its LGBTQ+ business owners, and Denver, which showcases Latinx business owners. When it comes to paid campaigns and digital channels, Square prioritizes streaming, podcasts and social media channels like TikTok.
36:57 – 41:18 – The complete guidebook for small business owners – With the rise of entrepreneurship, Weinberg and Jackie Reses recognized the need to provide assistance to new small business owners. Drawing on their experience as a former Square executive and conversations with a number of successful entrepreneurs, they have distilled valuable insights and best practices into their new book, Homemade boss. The book aims to guide small business owners on how to effectively build and grow their businesses.