Solana’s STEPN partners with Atlético De Madrid for NFT sneakers

by James · August 20, 2022

Web3 Lifestyle App, based on Solana, STEPN announced a partnership with Spanish soccer club Atlético de Madrid and crypto exchange WhaleFin to “launch a collection of soccer shoes (sneakers) in NFT format on the STEPN mobile application.”

Within its run-to-earn game app, STEPN includes GameFi and SocialFi parameters. It is compatible with NFT sneakers.

This collection will include 1,001 Atlético de Madrid NFT boots, with owners eligible to win signed club merchandise, enter the draw for an exclusive experience of a tour and hotel stays, as well as tickets to see the team play live at Cívitas Metropolitano and WhaleFin airdrops.

Each of the 1,001 “digitally hand-drawn” football boots is classified into one of three categories: Common, Uncommon or Rare.

The 850 Common boots are based on the club’s domestic and international titles, the 140 Uncommon boots are based on the stadiums, and the 11 Rare boots are based on the starting line-up.

All 1001 boots are of the “Genesis” variety, which gives buyers exclusive benefits through the STEPN app.

Íñigo Aznar, Chief Commercial Officer of Atlético de Madrid, said: “This strategic alliance with WhaleFin opens up a new world of opportunities for the club and our fans around the world. Exploring new ways to connect with our fan base and with communities like STEPN allows us discover innovative opportunities Web3 offers.”

In the first edition of this co-branded Genesis sneaker collection, 200 shoes will be released, with WhaleFin distributing 180 of these first boots, which will include 160 Common sneakers, 19 Uncommon sneakers and a pair of exclusive Rare sneakers.

STEPN will pay for the remaining 20 sneakers to raffle them off as community rewards to its loyal users.

The collaboration is significant because 10% of the club’s proceeds from the sale of the sneakers will go to the Atlético de Madrid Foundation to fund international schools.

Mable Jiang, Chief Revenue Officer of STEPN, stated: “Through this collaboration, we aim to connect the world of physical activity with the Web3 space by providing tangible rewards in the real world. The launch of this collection is a key step in our journey for to demonstrate the value of fundraising and the utility of NFTs, and we see great potential in helping partners connect with their communities through our products.”