SAN CLEMENTE, Calif., March 22, 2023 (SEND2PRESS NEWSWIRE) — SocialCoach ( socialcoach.io ), a leading social media mortgage and real estate technology platform, today announced the appointment of Andria Lightfoot as the company’s President and Chief Operating Officer (COO) amid their first even AI Driven Social Media product launch.
The mortgage-centric social media marketing software company today announced the launch of its new innovative product enhancement that integrates artificial intelligence (AI) to help mortgage lenders and loan officers drive social sales and leads into stronger sales returns. SocialCoach combines the power of social media selling with a first-of-its-kind compliance system to reduce risk by expanding social selling and lead gen activities with loan officers, real estate agents and more.
“I am thrilled to join SocialCoach at a time when the mortgage industry needs innovative marketing solutions to drive social media sales with compliance and operational efficiency integration with cutting-edge AI-driven processes,” said Andria Lightfoot.
Lightfoot joins SocialCoach as a proven mortgage technology leader with a demonstrated ability to drive process innovation and scale teams for growth. A mortgage industry veteran with over 20 years of experience, she was previously Chief Customer Officer for SimpleNexus, an nCino company overseeing the growth of all customer-centric activities in SimpleNexus’ customer division including professional services, client success, support, training and integration engineering. “Andria’s wealth of experience managing operations and scaling teams for growth makes her an invaluable addition to the SocialCoach Executive team,” said SocialCoach Founder and CEO Joe Wilson. “She will play an important role in helping us deliver increased value to our customers and lead the mortgage industry’s expertise in social selling and lead generation for lenders and financial institutions.”
Lightfoot’s accomplishments in the mortgage industry have been recognized by the National Mortgage Professionals awards ceremony, which named her 40 Under 40 and Most Connected Mortgage awards, and by HousingWire magazine, which honored her with its Women of Influence award. She has served on the CIO Advisory Board for ICE Mortgage and the Mortgage Banker’s Association (MBA), is a frequent speaker at mortgage industry events, and has been quoted in numerous publications, including Forbes.
More information: https://socialcoach.io/
About SocialCoach:
SocialCoach is a social media marketing platform that transforms leads, brand awareness and marketing strategy for loan officers and real estate agents. The platforms native AI-powered social media posts, compliance management system and content innovation professional services increase sales and brand recognition for lenders and financial institutions. Their mobile social media management toolkit allows their sales force to connect with their customer base in a compatible and innovative way to drive sales at the top of the marketing funnel.
NEWS SOURCE: SocialCoach
This press release was issued on behalf of the news source (SocialCoach) which is solely responsible for its accuracy, by Send2Press® Newswire. Information is believed to be accurate but not guaranteed. Story ID: 89358 APDF-R8.7
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