Soccer Superstar Lionel Messi Joins NFT Game Sorare as Investor and Brand Ambassador – Blockchain Bitcoin News

Lionel Messi, one of the biggest Argentine soccer superstars, has announced his participation as an investor and brand ambassador in Sorare, a NFT (non-fungible token) game. Sorare hopes that Messi’s presence will improve the way the company relates to users, setting new standards in this regard. The financial details of the agreement were not made public.

Lionel Messi collaborates with NFT game Sorare

Lionel Messi, one of the biggest football superstars and current player of the football club PSG, is now a brand ambassador and investor in the NFT card trading game Sorare. The presence of the player is aimed at growing Sorare’s brand and improving the quality of interactions the brand has with its users.

As part of this partnership, Sorare announced that Messi took a stake in the company, without disclosing the figures behind this transaction. For Sorare, Messi’s partnership is a milestone for the company, which had previously seen interest from another Spanish footballer, Gerard Pique.

Messi’s agreement will also include the creation of new experiences on the platform. Commenting on this development, Sorares CEO and co-founder Nicolas Julia said:

We believe Messi will help us set new standards for how we do this, and we look forward to sharing what new content and fan experiences we’ve collaborated on soon.

Other sports stars such as soccer player Kylian Mbappe and tennis player Serena Williams have already established similar partnerships with the brand. The platform raised $680 million in its Series B funding round in September 2021.

Messi’s crypto tape

For Messi, getting close to cryptocurrency and NFT related companies is not a new experience. The player has been very open to linking its name and brand to other companies in the ecosystem. In fact, he was one of the first players to have part of his contract paid in cryptocurrency, when he signed a deal with his current club, PSG, in August 2021. As part of the deal, Messi would receive part of his $30 million contract payment in $PSG, a fan token launched by the club in partnership with Socios.com

In October, the soccer star also signed an agreement with Bitget, a cryptocurrency exchange focused on social trading, to give fans a “unique opportunity to explore Web 3.0 and the potential of trading crypto on the exchange.” Furthermore, Messi’s links with crypto companies go all the way back to when he partnered with Sirin Labs, a company promoting the development of a secure blockchain-based phone, in 2017.

What do you think of Messi’s partnership with Sorare? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, having entered the cryptosphere when the price spike occurred during December 2017. He has a computer engineering background, lives in Venezuela and is influenced by the cryptocurrency boom on a social level, offering a different point of view on crypto success and how it helps the unbanked and underserved.

Image credit: Shutterstock, Pixabay, Wiki Commons, Asatur Yesayants / Shutterstock.com