Soapy Joe’s is the first car wash to launch the NFT Collection

by James · August 5, 2022

Soapy Joe’s family-owned car wash announced the launch of the Passport to Fun NFT Collection where San Diegans can collect digital collectibles commemorating each Soapy Joe’s location they visit. Among Soapy Joe’s locations is one at 6675 El Cajon Blvd. On the college grounds.

The 16 NFTs in the collection have themes that reflect the neighborhood of car washes, each a variation on the brand’s classic air freshener design. Members are encouraged to “visit, collect and win” for the chance to win great prizes throughout the summer. As the first car wash to launch an NFT collection, the brand continues its track record of innovation while focusing on member experience and community engagement.

The promotion started on July 1st and runs through September 30th, 2022. To start collecting, you must be a (new or existing) Soapy Joe’s laundry club member with an email on file.

“We’re so excited to get San Diego involved in our Passport to Fun program, which brings together the exciting world of NFTs and digital collectibles with real people winning real prizes,” said Lorens Attisha, CEO of Soapy Joe’s. “That’s what Soapy Joe’s is all about, making everyday activities like cleaning the car fun. Our air fresheners have long been considered a collector’s item by fans, and now San Diegans can collect them both ‘IRL’ and as NFTs from their favorite neighborhoods.”

This is how you play.

Wash Club members are encouraged to visit multiple Soapy Joe’s locations to unlock four tiers of prizes – the more you visit, the more you win.

Each of Soapy Joe’s locations has its own unique air freshener design and corresponding NFT. Soapy Joe’s tracks members’ visits using their RFID tag and awards prizes weekly. Members unlock prizes from 4 sites visited.

The program prizes are as follows. Each level includes 4 NFTs:

When a player visits four locations, they will receive all four NFTs via email, as well as a code to redeem a Soapy Joe hat, key chain, and a 50 cents per gallon gas discount through the 30th. September 2022
When a player visits eight locations, they will receive four additional NFTs via email, as well as a code to redeem a large 15″ stuffed Soapy plush pillow
When a player visits 12 locations, they will receive four additional NFTs via email, winning a San Diego daycation for two including meals from participating restaurants such as Breakfast Republic, Luna Grill or Texas Roadhouse and tickets to San Diego attractions such as SeaWorld , a Padre’s or SD Loyal game or Legoland!
And for the grand prize: When a player hits all 16 spots, they’ll receive their last four NFTs via email, and a 1-year Magic Joe Annual Membership valued at nearly $400. All participants who reach this level are entered for a chance to win a $5,000 cash prize.

In addition to the NFTs and “soapy swag,” Soapy Joe’s is offering a 50-cent/gallon fuel discount valid at each of its four affiliated gas stations located at Jackson Dr., Sweetwater Rd., W. Bernardo Dr. and Camino del Rio N. When it is unlocked in Reward Level 1, the discount can be used by the original carrier up to and including 09/30/22.

What is an NFT?

NFTs (non-fungible tokens) are digital assets that represent real-world objects such as art, music and goods. NFTs are bought and sold online, sometimes with cryptocurrency, and are generally encoded with the same underlying software as many cryptos.

Soapy Joe’s NFTs are “1 of n” digital collectibles that show proof of attendance that are “sealed” and not for trade or resale. Soapy Joe’s NFTs can be bookmarked, stored in a custodial wallet or added to an existing web3 wallet.