Saudi fintech Foodics unites its employee operations across MENA with Darwinbox’s HR technology platform

Saudi Arabia: Saudi Arabia-based FOODICS, a cloud-based restaurant management technology and payment platform, has selected Darwinbox’s Human Resource Management Software (HRMS) to unify its multi-geographic HR function. This gives FOODICS a holistic way to manage its Human Resources function spread across MENA countries, including Saudi Arabia, UAE, Egypt, Jordan and Kuwait, replacing several disparate apps.

The FOODICS payment platform serves a variety of F&B segments, from eateries and cafes, quick service restaurants, bakeries and food trucks to cloud kitchens across MENA. Given its multi-geographic operations, the company was looking for a best-in-class HRMS platform that delivers a unified view of employee management in one platform. It was also looking for a platform that provides an intuitive experience for its employees and increases their efficiency and workplace productivity.

Jawaher Aldhafyan, Head of People Success, Foodics, said: “As a fast-growing company, we’ve had to build our technology stack along the way, resulting in disparate systems that created complexity and inefficiencies in our operations. Darwinbox gives us a highly localized and agile platform that understands local nuances. By freeing up the time of our HR talent to concentrate more on strategy, the platform enables us to make better decisions based on more holistic data.”

With FOODICS’ multi-geographic operations, it was important for them to be compliant with local HR regulations, payment processes, data restrictions and benefit discrepancies that arise when expanding and operating in a new country. “With Darwinbox’s intuitive system, we are now able to resolve these local intricacies with ease,” said Aldhafyan. “As our HR technology partner, Darwinbox provides our employees with a simple and optimized experience in multiple languages, including Arabic.”

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Chaitanya Peddi, co-founder of Darwinbox said, “Investing in technology to manage talent and realize superior business results has become inevitable for organizational success. At Darwinbox, we continue to focus on building products that prioritize local fit and context. A prime example is FOODICS – we have followed the growth and development of this brand very closely and are proud of how far they have come. As we enter Saudi Arabia, we are happy to support them in their continued expansion across various geographies and adjacent verticals.”

Across the region, knowledgeable companies are replacing outdated solutions from Western players with a Darwinbox solution – which better responds to local nuances and business needs. Darwinbox is focused on making digital transformation agile and seamless for its customers and therefore offers modules such as lifecycle management for employees, customized workflows, recruitment and onboarding, performance management, expense management, compensation and payroll processing across different geographies.

Founded in 2015, the mobile-first HR technology platform today improves employee experiences for over two million people from over 750 companies in 90 countries. Darwinbox already works with several leading companies and organizations in the MENA region. It is backed by leading global investors, including Silicon Valley-based Technology Crossover Ventures (TCV), Salesforce Ventures and Sequoia Capital, among others.

About Darwinbox:

Founded in 2015, Darwinbox is a global HR technology leader empowering companies to better manage their talent with new employee experiences and disruptive AI-powered technology.

In the MENA region, Darwinbox works with Noon.com, Masafi, Alef Education, Retailo, Mobily Infotech, Seepco, Eyewa, Shalina Healthcare and Foodics alongside selected operations from Al Rajhi Bank and Lulu Group. The company also serves leading international brands such as Nivea, Starbucks, Dominos, Sephora, Swarovski, Adidas, Zara, Lacoste, Calvin Klein, AXA, Tokio, Cigna and T-Systems.

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Darwinbox is ranked as the number 1 customer choice in Gartner Peer Insights 2022, and is trusted by over 2 million employees from more than 750 companies in 90 countries. Darwinbox debuted in the 2021 Gartner Magic Quadrant (MQ) for Cloud HCM Suites For 1,000+ Employee Enterprises. It is the fastest HR technology company to become a unicorn and is backed by global investors like Salesforce Ventures, Sequoia Capital and TCV among others.

More at www.darwinbox.com

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