Richard Donner’s Original 1978 SUPERMAN Movie Sold as NFT Packs — GeekTyrant
Warner Bros. have announced that they are selling Richard Donnerits original 1978 Superman as NFT bundles. While NFTs are still down at the moment, it is currently a $3 billion industry and WB is still looking at ways to monetize it with collectors.
Warner Bros. is trying some new things with its home entertainment business model by implementing NFTs, which verify the ownership and authenticity of digital content. Collectors can buy, sell and trade the NFTs in Warner Bros. its online marketplace, powered by content blockchain technology provider Eluvio.
The Superman The Web3 Movie Experience is described as a “multimedia NFT that includes the film in 4K Ultra HD format, plus extras such as image galleries and artist renderings by notable DC artists. The studio hopes to generate excitement among NFT and DC enthusiasts, to monetize through the initial sale, as well as fostering an engaged community of fans with the potential for long-term upside.”
It will be available for general purchase starting on Friday the 9th. June, with early access on June 8 for previous buyers of Warner Bros. NFTs, on web3.wb.com for a limited time, “an artificial scarcity designed to drive sales of the packs, which will cost $30 for the Standard Edition and $100 for the Premium Edition. Customers can purchase them using a credit card or cryptocurrency once they have created an Eluvio NFT media wallet that acts as a ‘digital vault’ and enables consumers to stream and view their content.”
This Superman NFT is the second installment in the “WB Movieverse” after last year’s first of its kind The Lord of the Rings: The Fellowship of the Ring (Extended Edition) NFT Movie Pack.
Michelle Munson, CEO and co-founder of Eluvio, said in a statement: “For fans of this beloved and iconic film, Superman: The Movie is being released as an exclusive Web3 film and immersive digital collectible for the first time.”
Here are the details of the Superman Web3 Movie Experience’s two editions:
Standard Edition ($30, on sale for one week from 8:00 a.m. ET June 9 to 7:59 a.m. ET June 16): Includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features, and an image gallery with stills and behind the scenes photos.
Premium Edition ($100, on sale for 24 hours from 8 a.m. ET June 9 to 7:59 a.m. ET June 10): Includes three different variants that can be purchased separately – Truth, Justice and Hope – each with an illustration by Christopher Reeves ‘ Superman from one of three DC artists: Ivan Reiss, Ben Oliver or Bill Sienkiewicz. Each variant includes an interactive and explorable location-based navigation menu and three versions of the feature film: Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition. The package also includes previously released special features, image galleries with costume and detail images from Warner Bros. Archive and photos behind the scenes.
Early access to all issues of the Superman Web3 Movie Experience will be available on June 8 for DC Bat Cowl NFT holders at 8 a.m. ET; to DC3 holders at 11 a.m. ET; and to The Lord of the Rings Web3 Movie Experience holders at 2 p.m. ET.
Purchasers of the Superman Web3 Movie Experience will also receive a free coupon code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace (nft.dcuniverse.com), which offers three randomly selected Superman comics with rarities ranging from “Common” to “Legendary .” The packs are timed, open editions, limited to one per account. WB says it will launch new themed packs every few weeks.
Customers who purchase one of the Superman NFT movie packs can watch, collect and/or sell them on the Movieverse marketplace, which is based on the Eluvio Content Blockchain. The companies say what is notable is that the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself.
According to Eluvio, the blockchain architecture is more efficient than traditional streaming and content distribution systems because it significantly reduces network storage and usage requirements. The Eluvio Content Blockchain also uses what the company calls an environmentally friendly “proof-of-authority” consensus, which avoids the high energy consumption used in computational “proof-of-work” blockchains.