NEW YORK–(BUSINESS WIRE)–Vise, the technology-driven asset manager that allows financial advisors to build custom portfolios in minutes, announced that RIAs Greenstone Wealth Management and CPR Financial and Insurance Services are using the Vise platform. The news comes at a time when advisers are yearning for more technology and automation to drive efficiency in their businesses. According to a recent Accenture study, 87 percent of advisors want to use more AI tools from day to day.
At the same time, consumers face a lot of potential uncertainty and need good financial advice and smart strategies more than ever. Having access to technology that can allow advisors to be more precise based on each client’s specific needs, and automate tax savings, is critical in this day and age.
Based in Forest City, IA, Greenstone Wealth Management is a financial planning firm focused primarily on helping employees of local businesses save and plan for retirement. The firm manages over 130 client accounts and partnered with Vise when they were starting their business and realized they needed a solution to handle investment management.
“My clients hire me because they don’t know about investments,” said Greenstone President Taylor Wilson, who is also the sole financial advisor at the firm. “When you start showing them that there are actual companies behind the individual securities they invest in, they start to lose the idea that stocks are just equity in a company and develop emotional ties to and newfound interest in their investments and the work that I do. do for them.”
Prosper, TX-based CPR Financial and Insurance Services, an asset management firm, focuses on providing 401k plan solutions to businesses. Partnering with Vise has helped them add scale to their business as they have transferred the details of trading and investment management to the Vise platform. The firm, founded by Charles Rosen in 2008, manages about 500 clients with just four advisers on staff, a level of efficiency Rosen says it has achieved by combining the right technology with the right staff.
“Our clients like Greenstone and CPR are the reason I look forward to getting up and coming to work every day,” said Vise Co Founder and CEO Samir Vasavada. “We look forward to continuing to work with RIA clients of all shapes and sizes to grow their businesses by using technology to manage assets in a more personalized and automated way.”
About Vise
Vise is a venture-backed fintech company focused on closing the financial access gap. The technology-driven wealth management platform automatically creates customized investment portfolios and strategies tailored to life goals, personal values and the daily ups and downs of the market. With 2,500+ client accounts under management, Vise has raised $128 million from investors such as Sequoia, Ribbit Capital and Founders Fund. The company is based in New York.
