Republic National Distributing Launches ‘Powered by Women’ Campaign and NFT Auction » Dallas Innovates
Powered by Women is a campaign honoring female pioneers in the wine and spirits industry, with scholarship funds raised at an NFT auction. [Images: Powered by Women]
Republic National Distributing, a Grand Prairie-based beverage alcohol distributor, is kicking off Women’s History Month with “Powered by Women,” a campaign honoring female pioneers in the wine and spirits industry.
Republic partners with the Women of the Vine & Spirits Foundation, which provides scholarships to help women advance their careers in the food, wine, spirits, beer and hospitality industries through education, leadership and professional development.
“We are proud of the recent strides the BevAlc industry has made to expand and promote the diversity of voices that make up our industry,” Jenn Engel, Republic’s commercial sales manager, said in a statement. “Our ‘Powered by Women’ campaign represents another step towards investing in, uplifting and amplifying strong women’s voices in this space.”
Engel herself is the first female CCSO in the wholesale beverage alcohol industry, Republic said.
Scholarship funds will be collected via an NFT auction
Republic said scholarship funds will be raised via an innovative non-fungible token (NFT) auction. During March, Republic will auction off custom digital collectibles designed by digital artist Chelsy Escalona.
Escalona’s “Powered by Women” collection honors three female pioneers in the wine and spirits industry: Fawn Weaver, CEO and founder of Uncle Nearest; Heidi Scheid, EVP at Scheid Family Wines; and Elisa Gutiérrez, vice president of operations at Casa Herradura.
You can view and bid on the NFTs by going here.
Republic said the highest bidder of each NFT will receive a mentoring experience with NFT’s pioneering muse, along with a signed bottle from the brand and the digital collectible.
A free version of the digital collectible series will be available to the public for a limited time, exclusively through the Zelus Wallet, Republic said.
“In recent years, the alcohol beverage industry has gained ground in attracting and retaining a diverse workforce and supporting women all the way to the C-suite,” Jessica Schilling, Republic’s chief human resources officer and EVP, said in a statement.
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