recharge.com Increases localized versions to 14 with Chinese
European brand payment company charge.com today announced the launch of a Chinese language version of its website. Simplified Mandarin is now available, giving over a billion new Chinese speakers worldwide the chance to transact branded prepaid payments in their native language, while allowing charge.com the opportunity to take a larger share of the market.
Simplified Mandarin is one of 14 languages available in charge.com as a fully localized language. The company also offers a broader set of automatically translated languages to help consumers with their browsing experience across the online store and the app.
The announcement comes hot on the heels of the Dutch fintech launch in 2022 of a global one-stop shop for branded gift cards and mobile top-up cards. The addition of a Chinese language version of the charge.comIts website is one of 14 languages available, and is a testament to fintech’s commitment to creating a truly global prepaid payment platform.
“We’re excited to give many more people access to charge.comits market-leading branded payment platform in their native language” Günther Vogelpoel, CEO of charge.com so. “Launching Simplified Mandarin is a crucial step in creating charge.com the global one-stop shop for all purchases of prepaid cards and branded gift cards.”
The digital gift card industry is already in the international spotlight. A recent report from ResearchAndMarkets.com stated that the global digital gift card market is expected to grow from $342 billion in 2022 to $640 billion in 2026. charge.comThe launch of Simplified Mandarin puts fintech in the best possible position to take advantage of the impending explosion in the use of prepaid payments.
charge.comits digital platform is a crucial tool for consumers in combating the current cost-of-living crisis that is causing economic strain around the world. Digital gift cards are an extremely effective money management tool, enabling consumers to continue enjoying entertainment and digital services without exceeding a certain budget. Through their mobile top card offer, charge.com also offers an effective solution for day-to-day budgeting, which allows customers to set a hard limit on consumption.
Vogelpoel added “We’ve built an industry-leading marketplace for branded prepaid payments, and we’re excited to make it available to more of the world.”
charge.com, a Dutch payment company founded in 2010 specializing in the distribution of digital gift cards and prepaid cards, launched a global one-stop shop for brand payments in October 2022. The platform’s digital gift cards support 750 brands in 180 countries, including Apple, Google and Spotify. The fast-growing fintech is already one of the world’s leading payment distributors with annual revenues of over 500 million euros, and with the launch of Chinese language charge.com is likely to seize a larger share of the industry.
