PRConnect launches blockchain-based solution to verify press release syndication
San Mateo, CA and Chicago, IL
PRConnect, a leading provider of content syndication and amplification services, today announced the official launch of PRVerified, its blockchain-based verification system for press release syndication.
Leading online content publishers are participating in the launch, including 24-7 Press Release, iCrowdNewswire, KISS PR Brand Story Newswire and News Direct.
PRVerified will give readers easy access to both the syndicated copy of the press release and the original source copy. The initial hash of the release is posted on the blockchain and can be rehashed through an intuitive one-click interface to check for a match. The immutability of the blockchain enables PRConnect to achieve this level of irrefutable verification at the point of syndication.
“PRConnect and its newswire partners are excited to develop and launch this innovative press release solution,” said Wing Yu, CEO of PRConnect. “For over fifty years, the press release industry has relied on self-certified reports to communicate that press releases are distributed intact. With blockchain technology, we can now provide greater transparency in the content syndication process while giving all participants the tools to verify that press releases have been distributed in a tamper-proof manner. “
PRVerified is NCVP compliant by using the recommended SHA-256 one-way cryptographic hash function to tokenize the original instance of the press release. Instead of storing the hash in a private database, PRVerified leverages blockchains inherent transparency and decentralization to store and share the hash.
After carefully evaluating various blockchain networks for reliability, sustainability, speed, transaction price and overall environmental impact, PRConnect has chosen to post all its hashes on the Peercoin blockchain. PRConnect partnered with the Peercoin Foundation to conceptualize and analyze the commercial viability of PRVerified and to design, develop, test and optimize the blockchain components of the application.
“PRConnect’s latest initiative aligns perfectly with our mission at News Direct to use technology to reimagine the way press releases are distributed,” said Gregg Castano, founder and CEO of News Direct, a leading wire service with over 1,000 clients worldwide.
“We are thrilled to partner with innovators like PRConnect who are using blockchain technology to build trust and generate more visibility for our clients,” said Qamar Zaman, founder of KISS PR which helps brands and content marketers bring stories to life at scale news media sites. .
“We are excited to be a part of a revolutionary technology that is long overdue in this industry,” said Michael Iwasaki, founder of 24-7 Press Release Newswire. “PRConnect is leading the way with its blockchain verification system that adds more credibility to our press release distribution company,” continued Iwasaki.
PRVerified is now available to all PRConnect’s customers and can be activated within one working day. It can also be accessed as a widget associated with the press release GUID and deployed on any Web2 website or Web3 dApp. In fact, PRVerified already actively verifies releases on the 100 local media sites of the GoMedia Network. PRVerified will be a key component of an enhanced dashboard for lead services and content marketers that will be launched by PRConnect this summer.
“It is a pleasure to partner with PRConnect on this leading enhancement for the press release distribution industry,” said Sonia LaFountain, iCrowdNewswire COO. “This technology directly aligns with iCrowdNewswire’s reinvention of press release distribution and targeting to ensure clients reach their target audience,” commented LaFountain.
PRConnect is a leading content syndication and amplification company that offers trusted services, innovative technology and customized solutions to help lead services and content marketers reach and engage audiences. For more information, please visit www.prconnect.com.
See the source version on newsdirect.com:
2023 News Direct Corp.