Prada’s Timecapsule NFTs provide access to the brand’s Milan fashion show

Prada’s hottest products aren’t the ones you can touch. Like other brands, the luxury brand has found success in digital collectibles and now unveils the third installation of the Timecapsule NFT collection, perhaps its most exclusive yet. This time, NFT holders get access to a Prada tour in Milan, as well as an exclusive invitation to the brand’s fashion show in Milan in September.

Timecapsule is a monthly online event held on the first Thursday of each month. During that time, people are given a 24-hour window to access limited edition Prada products and their corresponding NFTs. Previous Timecapsule collections—one released in June and another in July—sold out immediately.

A unique experience – Like previous Timecapsule drops, the upcoming collection includes a gender-neutral physical product—in this case, a shirt made from recycled fabrics from Prada’s archive of luxury textiles—each of which is accompanied by an NFT. Only 50 pieces are up for grabs, boasting their own unique serial numbers to redeem the related NFT.

None of Prada’s Timecapsule shirts look the same either. Constructed from black poplin, each top comes embellished with a selection of exclusive Prada fabrics, including a Frankenstein-inspired print created by artist Jeanne Detallante, a silk lurex brocade floral motif and a silk lampas textile from the brand’s 1920s archive. All designs are decorated with Prada’s Lattice Badge, modified to feature a graphic created by OMA Studio.

NFTs for Fashion Week — The only thing more exciting than a one-of-a-kind Prada shirt is a unique Prada experience. Holders of the brand’s Timecapsule NFTs – regardless of the NFT’s collection or drop date – will gain access to a “full Prada journey” in Milan as well as an invitation to the Prada fashion show in September. Priority access will be given to those who already own one of the Timecapsule NFTs.

For a secure and user-friendly experience, each of Prada’s NFTs is issued on Ethereum infrastructure. Aura Blockchain Consortium “provides the underlying NFT solutions and technology,” a press release adds.

Prada’s limited-edition shirts (and their corresponding digital collectibles) will be available on August 4 on the brand’s website. More details about the NFTs and their privately available events will be shared on the Prada Crypted Community on Discord, in keeping with the exclusivity of the collection itself.