Pocono Raceways NFT Collection debuts to kick off M & M’S Fan Appreciation 400 Weekend

by James · July 19, 2022

Pocono Raceway fans can celebrate NASCAR’s annual return to the Tricky Triangle in a new and creative way before the M & M’S® Fan Appreciation 400 weekend 22-24. July.

Beginning Wednesday, July 20thfans can purchase Pocono-themed NFTs via RaceDayNFT.com, Speedway Motorsport’s original digital marketplace for race fans. An NFT (non-fungible token) is a digital collectible (such as a video or image) that is officially licensed and registered on the blockchain to demonstrate proof of ownership.

Pocono Raceway’s complete 2022 collection on RaceDayNFT.com includes the following scheduled drops:

WEDNESDAY 20 JULY: 250 PR Trophy NFTswith Poconos famous bald eagle and American flag top prize. PRICE: $ 10.
FRIDAY JULY 22: 500 «Which trip 4? » NFTswith an emphasis on Poconos’ legendary three-turn triangle layout. PRICE: $ 5.
SUNDAY JULY 24: 3000 Memorial Pocono Ticket NFTs. PRICE: FREE for Sunday ticket holders on a first come, first served basis, 250 also available for $ 5 for all other customers.

“These unique items are a must for any Pocono fan and any sports collector,” said Pocono Raceway President Ben May. “Thanks to our partnership with RaceDayNFT, we have another opportunity for fans to showcase their Pocono loyalty. We look forward to sharing our unique NFT collection this week as America’s top drivers return to the Tricky Triangle.”

In partnership with GigLabs, Speedway Motorsports created RaceDayNFT.com, the original NFT motorsport marketplace for race fans in 2021.

RaceDayNFT.com is built on the eco-friendly Flow Blockchain, home to other leading sports NFT projects, including the NBA Top Shot and NFL ALL DAY.

RaceDay NFT is also linked to the Dapper Wallet, which allows customers to run NFT businesses with credit cards as well as multiple currencies, including popular cryptocurrency options such as Bitcoin and Ethereum.

Speedway Motorsports uses GigLab’s proprietary NFT Bridge platform to create and operate its NFT marketplace. NFT Bridge helps brands remove the complexity of smart contracts, blockchain integration, NFT design and management, and event services.

Visit RaceDayNFT.com for more information.

The complete plan for 22.-24. July includes:

SUNDAY JULY 24: M & M’S® Fan Appreciation 400 NASCAR Cup Series races (15.00, USA).
SATURDAY JULY 23: Explore the Pocono Mountains 225 NASCAR Xfinity Series (17.00, USA).
SATURDAY JULY 23: CRC Brakleen 150 NASCAR Camping World Truck Series Race (Dinner, FS1)
FRIDAY JULY 22: General Tire 200 ARCA Menards Series Race (6:30 p.m.)

TICKETS:
Tickets for the M & M’S® Fan Appreciation 400 start at just $ 45 for adults. Children 12 years and under come in for FREE with a paying adult. For tickets to all Pocono Raceways racing events, visit poconoraceway.com/ticket/nascar-tickets.

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Pocono Raceway PR