Pepsi is the newest player in the Indian NFT market

by James · November 22, 2022

Pepsi is the newest entrant in the Indian NFT market Image: Pepsi Black

Soft drinks company, Pepsi, is the latest addition to the Indian NFT market. It has introduced a set of 20 unique works to enter the nft market in India. The NFTs were designed by Timea Balo, under the supervision of the PepsiCo India Design Team. Pepsi India took this step because they want to reconnect with the country’s youth, who are found more in the online community and less in the traditional business space.

The aesthetic of the NFT designs is very similar to the aesthetic of the Pepsi Black ‘Zero’ product. The NFT market in India is very excited to watch this brand new collection. It can be easily viewed on OpenSeas, the open source Web3 marketplace for crypto and NFT collectibles. The designs are very elegant and try to connect with the current generation through themes like environment, games, creativity, fashion, music, dance and social media.

The three pillars of Pepsi India are ‘Innovation, Self-expression and Evolution’ and while launching their latest NFT collection, they have not deviated from these. Each NFT is available in three variants, including the original, to maintain the concept of personalization for which NFTs are so popular. The NFT market in India is seeing many new releases, such as the one from Pepsi India, due to the ever-increasing popularity of this new technology, crypto and crypto-assets.

In the collection launched by Pepsi Company India, the colors used are similar to the brand colors. According to Tanu Sinha, the design director of PepsiCo India, the NFTs are designed to appeal to the diverse passions of the Indian youth. They wanted to make the brand more accessible and friendly to the current generation.

Pepsi India is also launching a contest with Moj to create awareness around the collection’s release. A select few will also have the chance to win some of the new releases. Participants must use the Pepsi Black lens to create innovative content and share it with their audience. This will not only raise awareness around the release of Pepsi, but also around the concept of NFT and art collections.

The Pepsi spokesperson also mentioned that the current generation loves to express themselves, but all their self-expression comes from digital technologies. Gen-Z is constantly evolving as a generation, and they are more aware than their predecessors and can talk about all sorts of topics, from politics to music, from games to fashion. There is no shortage of content in the NFT market in India, but fresh collections like these are sure to generate hype about the company and the concept of NFTs, which have now become a significant part of society.

The author is the founder of yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash

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