Jewelery juggernaut Tiffany & Co. is back in the NFT world launching NFTiff on August 5, 2022. The project will consist of 250 NFTs at a price of 30 ETH each.
Tiffany & Co. is an American jeweler and luxury brand founded in 1837 by Charles Lewis Tiffany and James AB Young. Tiffany & Co.’s headquarters are located at 727 Fifth Ave in Manhattan, New York City (above the main store). In 2016, it was named one of the “Best Companies to Work For” by Forbes magazine, citing its competitive salary, extensive training
They are not the first luxury brand to enter NFTs. Here is a list of 10 luxury brands that have experimented with the new medium. Earlier this year, LVMH completed the acquisition of Tiffany and Co.
“I am delighted to welcome Tiffany and all their talented employees to our group. Tiffany is an iconic brand and a typical emblem of the global jewelery sector. We are committed to supporting Tiffany, a brand synonymous with love and whose Blue Box is revered around the world, with the same dedication and passion we have applied to each of our prestigious Maisons over the years.We are optimistic about Tiffany’s ability to accelerate growth, innovate and remain at the forefront of our discerning customers’ most cherished life achievements and memories. I would like to thank Alessandro Bogliolo and his team for their dedication to Tiffany and their work over the past three years, especially during this challenging period.” -Bernard Arnault, Chairman and CEO of LVMH
Tiffany & Co NFT is managed by Chain.
Chain NFTs is our NFT-as-a-Service product. Through an end-to-end service, we help leading brands launch their own customized and tailored NFT product that can be a digital and/or physical collectible powered by smart contracts and blockchain technology
Chain is a blockchain technology company on a mission to enable a smarter and more connected economy. We build cryptographic ledgers and cloud infrastructure that support transformative financial products and Web3 services.
Founded in 2014, Chain has raised over $40 million in funding from Khosla Ventures, Pantera Capital, Capital One, Citigroup, Fiserv, Nasdaq, Orange and Visa.
In 2018, Stellar acquired Chain to form Interstellar, a commercial arm of the Stellar Foundation. In 2020, Chain was reacquired to continue its mission to build a more robust global financial system through blockchain and cloud technology.