This Ripple Insights series spotlights the NFT marketplaces and the infrastructure providers that partner with them Ripple’s creator fund. Together, we are helping to accelerate the creative economy and inspire new business models on XRP Ledger (XRPL).
Next up in the lineup is Kapil Rathi, CEO of CrossTower, a global Web3, crypto and NFT marketplace that makes cryptocurrency and digital assets accessible to everyone.
Build together
Q: Tell us about CrossTower and how it enables users and creators.
A: CrossTower is a crypto and NFT marketplace founded in 2019 operating in the US, India and Bermuda. The aim is to make digital assets available to both retail and institutional market players. CrossTower offers an easy-to-use NFT marketplace that allows companies, sports teams, celebrities, entertainment studios, artists and creators to easily launch their NFT projects on the XRP Ledger. Leveraging its expertise in commerce, technology, operations, regulation and compliance, CrossTower empowers its users and creators to explore the possibilities of NFTs.
Q: How does the company work with Ripple?
A: CrossTower partners with Ripple to help creators and companies who are not experienced or well-versed in launching NFT projects. We have a dedicated team of committed developers and visionaries to guide many of the newcomers to NFTs. We offer a user-friendly platform and easy-to-understand guidance on how to make an NFT platform successful.
Q: What’s next on CrossTower’s roadmap?
A: CrossTower is actively working to incorporate AI into its marketplaces so that customers receive unique, personalized experiences that align with their needs.
Q: CrossTower has committed to integrating the XRP Ledger for its users. Can you share more about why XRPL’s performance advantages make it ideal to support CrossTower’s mission?
A: CrossTower and XRPL share the common goal of building a sustainable future and reducing energy use in real NFT projects. XRPL offers fast and cost-effective transaction processing, as well as a commitment to carbon neutrality. These factors make it an ideal partner for CrossTower in its mission to provide accessible NFT solutions.
In addition, the XRP Ledger offers robust security features, scalability and efficient settlement times that are critical to supporting CrossTower’s goal of providing a seamless NFT experience for its users. XRPL also provides a highly flexible platform for NFT creators and artists, allowing them to launch and manage their projects with ease, without worrying about technical details. The combination of these advantages and CrossTower’s experience in trading, technology, regulation and compliance enables the company to offer a comprehensive NFT marketplace accessible to both retail and institutional participants.
Q: What use cases will CrossTower help unlock when integrated with XRP Ledger?
A: CrossTower aims to bring NFT projects with real-world tools to globally recognized celebrities, including music artists. These NFTs may include “NFTs as tickets” or opportunities to meet favorite celebrities, build incentive programs, create games, digital twins, increase efficiency and customer experiences, and reduce costs and fraud. By offering these unique features, CrossTower helps unlock new use cases for NFTs.
Q: What is one takeaway you want readers to know about CrossTower?
A: CrossTower is a comprehensive platform for NFT enthusiasts, offering a diverse range of products and services for institutional market participants. Our user-friendly platform provides a seamless experience for companies looking to incorporate NFTs into their strategies. With 24/7 customer support, advanced technology and a commitment to regulatory compliance, CrossTower is dedicated to making digital assets accessible and secure for everyone.
Find out how you can start yours NFT Project on XRP Ledger or visit CrossTower for more information.
