NFT: Funko, Warner Bros partner for DC Comics’ NFT release

by James · September 22, 2022

Funko and Warner Brothers have entered into an agreement to publish digital collectibles with DC Comics. The leading pop culture lifestyle brand headquartered in Everett, Washington and Warner Bros. Consumer Products (WBCP) partners to offer NFTs to DC fans.

According to CoinDesk, fans looking to purchase DC digital collectibles will be able to link their crypto wallet to claim their NFT purchase online. The non-fungible tokens are set to be minted on the World Asset eXchange blockchain, which is also known as WAX.

The blockchain company is a massive network that supports around 60 million digital tokens, including those previously issued by Atari, Funko, Topps and other mainstream brands. It also supports at least 30,000 dapps, which is a token standard issued on the Ethereum blockchain.

With this latest partnership with Warner Brothers, Funko has taken another step into the crypto and NFT world. The two companies are expected to offer a physical and digital version of the comic collection sold exclusively at Walmart.

Funko has released NFT components via its “Pop!” series since last year, and it was in August 2021 when it began its digital asset venture with the launch of the “Teenage Mutant Ninja Turtles” collection. Fans were able to purchase both action figures along with an NFT.

Now, starting October 7th, Funko will release a limited edition collection of 30,000 “Brave and the Bold” collectibles, exclusively at Walmart. Fans can purchase a specially embossed Digital Pop! item together with a physical collectible. The pack will include a print and NFT form of DC Comics’ “The Brave and the Bold” comic book cover. Buyers can redeem the non-fungible token version online.

“We are thrilled to bring this first-to-market opportunity to the world’s largest mass retailer,” Funko CEO Andrew Perlmutter said in a press release. “This is an opportunity to create an easy entry for shoppers to own digital collectibles featuring fan-favorite brands and characters.”

Warner Bros head of NFT commercial development, Josh Hackbarth, added: “Bringing this new collection of digital collectibles to retail will allow an even wider reach and invite fans – both avid collectors and those entering the space for the first time, the opportunity to engage, physically and digitally, with beloved franchises, like DC.”