Must Read: Fashion Brands Are Already Rethinking NFTs, The Race To Create The First Sustainable Cult Sneaker

by James · November 11, 2022

new york fashion week nft keys — Photo: Bryan Bedder/Getty Images for IMG Fashion

These are the stories making headlines in fashion on Friday.

How the NFT market is already raising questions for fashion brands
One of the most stimulating aspects of NFTs for fashion brands is how the original creator receives royalties in perpetuity with each secondary sale. Typically, whenever a physical commodity associated with an NFT (a code on a blockchain) is transferred to a new owner, the NFT itself will generate a 5% sale value and transfer it back to the original token it was sold from. But to attract more collectors with lower prices and fees, the NFT market leaves it up to buyers to decide whether to pay the royalties, leaving many fashion brands wondering if it makes sense to dive into NFT. the world at large. {Business of Fashion}

The race to create the first sustainable cult shoe
For Glossy, Zofia Zwieglinska explores the ongoing challenge for sustainability-focused sneaker brands (such as On Running and Allbirds) to create the first cult shoe made from responsible materials. “Our goal is to demonstrate that it is possible to reuse carbon emissions and to lead the way as a climate-focused innovator in performance footwear and apparel. Our CleanCloud proof-of-concept is a meaningful step forward and also signals that there is still significant work to be done , says Nils Altrogge, head of technology innovation at On Running. {Blank}

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Susan Alexandra publishes first Judaica Collection
The designer known for her quirky, colorful and quintessential beaded accessories has delved further into home accessories, particularly Judaica. The collection includes a glass menorah in the shape of a watermelon, glass candle holders, mezuzahs, yarmulkes and new jewelry. “I wanted to create a fun and fresh way to integrate Judaica into your everyday life. These pieces can be enjoyed by everyone, regardless of their religious affiliation,” says Susan Korn, founder of the brand. The collection is available for purchase now at SusanAlexandra.com. {Fashionista Inbox}

Founder of Topicals is the youngest black woman to raise $10 million in funding
Olamide Olowe, the 26-year-old founder of Topicals, has become the youngest black woman ever to raise more than $2 million in venture funding, according to Forbes. Olowe’s brand is the fastest growing skincare brand at Sephora, and focuses on raising awareness of the connection between mental health and skin conditions. Regarding her previous experience as an intern at Shea Moisture, Olowe said, “At Shea Moisture, there was an ethos of doing good by doing good. That inspired me to build Topicals with a social mission.” {Forbes}