Media Shower launches new blockchain-based reward token
New BMJ Reward Token is a high-tech loyalty program for paid newsletter subscribers
BOSTON, January 3, 2023–(BUSINESS WIRE)–Media Shower, the media and communications company, has announced the launch of its new BMJ Reward Token, a blockchain-based rewards program that offers membership rewards for subscribers to its paid newsletter, Bitcoin Market Journal (BMJ) ).
Paid newsletter subscribers receive 10 reward tokens every month, which are automatically sent to their digital wallet. Unlike other blockchain tokens, these are not speculative investments, but reward points that can be redeemed for real-world goods and experiences not available elsewhere.
“This is a huge step forward for the blockchain industry,” said John Hargrave, Media Shower CEO. “Our BMJ Reward Tokens are freely visible on the Ethereum blockchain, creating a level of transparency and accountability that this industry needs. It’s the next evolution of loyalty programs.”
Unlike traditional rewards programs, such as frequent flyer miles, blockchain-based reward tokens are “liberated” from these closed systems, opening up an ecosystem of new applications and use cases. They are a “building block” that developers can pull into their own applications and platforms.
BMJ Reward Token holders can currently redeem their tokens on a wide variety of custom goods, merchandise and NFTs developed exclusively for the program. Some rewards – like NFT Shirt #00001 – are a new hybrid of “phygital” or physical and digital goods.
The Reward Token program comes at no additional cost to paid newsletter subscribers of Bitcoin Market Journal. Like all rewards programs, it is designed to create a more valuable experience for subscribers and keep them engaged for the long term.
“This is a game changer,” Hargrave said. “Everyone knows the frustration of belonging to twelve loyalty programs that don’t talk to each other. We’re setting them free on the blockchain, making rewards programs interoperable, and kick-starting the next wave of growth in the blockchain industry.”
About Media Shows
We are the global media company focused on making content better. Follow us @TheMediaShower on Twitter or visit www.mediashower.com to learn more.
See the source version at businesswire.com: https://www.businesswire.com/news/home/20230103005035/en/
Contacts
Wendy Grieco
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