Marketiu launches Blockchain Advertising & Marketing
Aiming to push Web 3.0 and ambitious Blockchain-based projects to new heights, while allowing traditional but forward-thinking brands to tap into opportunities in the Metaverse, the launch of the Marketing in Metaverse Division is the latest initiative in the global marketing agency’s journey to drive technology adoption. in the marketing space and enable brands to step out of the ordinary, harnessing innovation to achieve extraordinary results.
“Through this launch, we stand with the brands bringing change through technology, digital art, Utility-backed NFTs and alongside the enablers in this space, who deserve to be heard. There are two key stakeholder groups we will work closely with : The blockchain-based and Metaverse-oriented businesses that want to establish and grow their brands while engaging with digitally savvy, niche or mass audiences, and the forward-thinking brands that want to be not one, but in some cases even two or three steps ahead of the competition.
Marketing Technology News: A Game Changer: 5G Will Make Significant Improvements for AR and VR
At this turning point in history and technology innovation, we are very excited to enable traditional Web 2.0 brands to leverage the Web 3.0 – or Metaverse space, establish a relationship with current and future generations of customers, reposition and leverage new opportunities – such as of course can be supported extraordinarily well through marketing” – Andrei Tiu, CEO @ Marketiu
London-based digital marketing agency Marketiu marks another milestone in its journey, announcing this as an established, brand new division within its integrated marketing services ecosystem. While they previously launched an early adopter IoT initiative in 2017-2018 that focused on enabling brands to tap into the Voice native channel (an example being Alexa and voice assistants), the agency is adding Web 3.0 to both its niche fields for expertise and marketing channels. This is seen as an important move as the overall Web 3.0 market size is expected to reach USD 23.3 billion by 2028, and new generations of customers will grow at the intersection of traditional Web 2.0 and Web 3.0, opening up new opportunities for brands to engage and improve their position in front of their audience.
The agency announced that it has been working intensively to build internal knowledge and sustainable partnerships in this area, pioneering a natural next step in its mission to deliver top, innovative and integrated digital marketing services to its client portfolio, encouraging and supporting technology and trends within digital marketing.
Marketing Technology News: MarTech Interview with Jason Seeba, Chief Marketing Officer at mParticle
