MakersPlace launches new Phygitals category to elevate the maker and collector experience

The world’s most innovative and trusted marketplace partners with a Phygital store platform to introduce a seamless purchase and fulfillment process

SAN FRANCISCO, 21 February 2023 /PRNewswire/ — MakersPlace, the premier marketplace for rare and authentic digital art, is once again pushing the boundaries of digital art and collectibles with the launch of a new Phygitals category. Phygitals is an integrated offering of an NFT with a physical component, and now NFT buyers will have an integrated process to unlock and redeem the physical component after purchasing the NFT. MakersPlace partners with Aioray, a Phygital retail platform to provide this seamless experience. MakersPlace will also promote and highlight this category of world-class Phygital NFTs on its website to make it easy for collectors to discover and purchase these exciting new offerings.

MakersPlace has always been a firm supporter of innovative creators, and now creators will be able to leverage this newly integrated Phygital approach to create an elevated experience with collectors. Until now, unlocking the physical component and arranging for shipping has been challenging because creators have to scramble to get the right information for fulfillment. This is especially difficult if anonymous collectors buy with crypto. Thanks to this new integrated experience, creators now have the freedom to sell physical creations – 3D creations, art, music and other objects in the physical world – with NFTs, in an optimized Phygital experience.

“Phygitals adds another incredible layer of connection between the creator and the collectors, bringing an exciting new form of art to the NFT market,” said Craig Palmer, CEO of MakersPlace. “We see the potential for unlockables to go far beyond Phygitals over time, and this category is just the beginning for us as we continue to cultivate these experiences and expand and innovate additional unlockables in our marketplace.”

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With this launch, the creator and collector rewards are ready:

• Better discovery and clear direction: The Phygitals category is prominently featured on the MakersPlace homepage with a curated selection of world-class Phygital projects. NFTs containing unlockable items now have clear labeling to identify whether they have been claimed or not.

• Seamless authentication: Users can now authenticate ownership of an NFT to unlock access to an exclusive Phygital store, where the creator has placed physical items associated with the NFT.

• Integrated fulfillment: The Phygital store experience will allow the collector to easily claim the physical component, and enter all the necessary information for the shipment, enabling a seamless process to facilitate the shipment from the creator.

• Future Unlockables: Creators may at any time in the future decide to add new Phygital items, experiences or other value additions to the exclusive store associated with NFT if desired.

“We are excited to partner with MakersPlace to provide unique experiences for makers and collectors in ways that have previously been limited,” said Mathias Heide, CEO of Aioray. “Working with MakersPlace, we’ve made it easy to unlock Phygitals by providing the complete platform for Phygital stores, product authentication and shipping logistics.”

Already a pioneer in Phygitals, MakersPlace recently launched successful art collections from top artists such as Marco Santini’s The signature series and Matt Gondek’s Fight club. And now, the new Phygitals category along with the debut of several new art drops with physical elements at NFT Paris (the world’s largest annual NFT conference) will further elevate MakersPlace’s leadership position. During the NFT Paris event, collectors will be able to unlock the new MakersPlace art drops and interact with world-renowned NFT enthusiasts and unique art collectors.

MakersPlace Upcoming Featured Phygital Drops:

• Lee Ellis, February 21

• Leo Caillard, February 22 (Mentioned in NFT Paris Exhibit)

• Loupy D, Tupac, February 23

• James Mulligan, February 28

• Javier ArresMarch (mentioned in the NFT Paris exhibition)

In addition to the upcoming featured Phygital drops, MakersPlace will also include Phygital collections from GoldiesNFT, Vakseen, rv3 and others, with more coming soon.

“MakersPlace is the obvious platform to bring this offering to the NFT space, allowing artists to merge the analog and digital realms,” said the creator Lee Ellis, who is gearing up for his upcoming Phygital drop. “Artists need a platform to flourish and showcase their passion to the right people. Collectors want the opportunity to own a physical painting and a NFT. MakersPlace has a huge collector and fan base with a hugely talented artist roster. I couldn’t imagine me a better marketplace to start this new journey with and help supporters experience this expanded, revolutionary form of art collecting.”

About MakersPlace
MakersPlace is the premier NFT marketplace for digital art. Launched in 2018, MakersPlace uses blockchain technology to facilitate the sale of authentic, original digital artwork, ensuring rarity and ownership for creators and collectors alike. MakersPlace has emphasized accessibility since its inception and has attracted a large mainstream audience as the first NFT marketplace to accept both cryptocurrency (ETH) and not-cryptocurrency (USD) payments, which it facilitates through crypto wallet and credit card transactions respectively. MakersPlace helped catapult digital art and NFTs onto the global stage, with the historic sale of Beeple’s Everydays: The First 5000 Days for 69.3 million dollars in collaboration with Christie’s auction house i March 2021 – the record price for all digital works of art. Our mission is simple: to enable a vibrant future for digital creativity.

About Aioray
Aioray is the Phygital store platform for NFT marketplaces and brands. Aioray was launched in 2022 and is the simple bridge between digital and physical products. Set up your own fully customizable Phygital store and connect it to your marketplace through simple APIs. Supah quickly. Now all creators in your marketplace will have the ability to set up their own Phygital stores and sell unlockable NFTs with physical products and experiences. Collectors can also authenticate their physical products through Aioray Auth. The future is Phygital and our mission is clear: to make Phygital easy.

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SOURCE MakersPlace