Loyalty360 Reader: November 7: Accor Expands Luxury Rewards, Dancing Seahorse NFT Members Club and More
The Accor Rewards program launches luxury experiences
Fairmont Hotels & Resorts announced the official debut of Beyond LIMITS, a new collection of experiences available exclusively at ALL Accor Live Limitless hotels. The new immersive experiences include a symphonic experience in a Riviera Maya cenote, underwater ballet in Hawaii, a master chef experience at Lake Louise and a cliffside oxygen bar experience in the Canadian Rockies.
Members of ALL – Accor Live Limitless will be able to book selected “Beyond LIMITS” experiences with ALL reward points. ALL reward points allow members to earn points, even when not staying at an Accor hotel, and then redeem their points for experiences, travel, dining and other benefits. For a limited time, Accor is also offering members up to 25 perfect savings on selected bookings.
Dancing Seahorse opens first NFT member club
Dancing Seahorse announced the opening of the first NFT member club. The new Web 3.0 business said rap artist and token holder Polo G will perform at the grand opening of the Dancing Seahorse Club in Los Angeles. The launch of the project’s newest club follows the official branding of its premium NFT collection.
Dancing Seahorse aims to revolutionize the industry by creating a unique NFT that delivers exclusive benefits to music fans worldwide. The project is on a mission to create a community where fans can interact with artists and performances in a new way. Through Dancing Seahorse, members gain global access to a variety of VIP concert activations, festivals, destination events and more through the project’s rapidly expanding network.
Research reveals customer behavior around convenience stores
A recent consumer survey conducted by NCSolutions found that over 70% of customers say they have discovered new brands in convenience stores. CPG brands looking to engage Gen Z can tap into that demographic, as ninety-one percent of Gen Z say c-stores provide a good shopping experience.
GenZ are also more likely to use a delivery service for c-store items, with nearly half (49%) reporting that they have used a service such as 7-NOW, Instacart, DoorDash, Uber and others. This is 96% higher than all Americans who reported using a delivery service (25%) for c-store shopping. Consumers’ buying behavior is also influenced by what they see on social media. Seventy percent of c-store customers said they are more likely to buy products they see promoted on c-store social media channels.
