Looking for the next big thing in Crypto

It’s not often that I sing the praises of specific stocks or cryptos because I prefer to talk about macro trends. This is because any idiot can make money if they choose the direction correctly, and it takes a genius to make money when the general market runs against their specific position. As we have all experienced, even beginners can make a lot of money long in a raging bull, and few of us have covered ourselves in glory and long in the bear market in the Federal Reserve’s tightening environment.

If you want to be long-only, there are only a few things you can do in a bear market:

1) Stay away.

2) Dollar cost averaging through the bear in anticipation of sunny days ahead.

3) Be incredibly selective, bordering on option 1.

4) Invest in special situations you are completely comfortable getting involved with.

With this in mind, I buy a crypto with the numbers 2, 3 and maybe 4.

So let’s start with the macro position.

For me, this setup is:

1) The US is going to try to shut down crypto using the techniques of “Operation Choke Point.” This amounts to making crypto business impossible in the format that has given it success. You can wiki the original Choke Point and you will see the obvious similarities. It’s going to be close if the US follows China’s lead and goes all out for crippling crypto V1.

2) Crypto cannot be invented and will in any case transform. V1 leads to V2 etc.

3) The digital world will have digital currency and it will be crypto, whether public or private sector.

4) There will be wave after wave of crypto-enabled products that will become extremely valuable.

5) Investing in crypto-enabled projects is high risk but extremely high reward.

6) Project selection is the key to investment success.

For us, number 6 is the important one. There’s no point in being Nostradamus if you don’t put your money down.

Let me first say that investing is NOT trading. Driving pump and dump or mania is not investing. Choosing the next moon is not investing. Purchase bitcoinbitcoin and hodling is investing, but buying and selling dogecoindogecoin on the back of tweets is not.

So what should a crypto investor look for?

1) A product that exists.

2) A product that has a good business model.

3) An established product that has been seasoned with use and has thus demonstrated its safety.

4) A product that gets an audience that uses it.

5) A product with an established team.

6) A project with limited risk of token dilution.

7) A project with a non-stratospheric “real world” value.

8) A project you use and appreciate.

This is where my crypto tip comes in. The following crypto project meets these criteria: Trial (PRE).

I am slowly buying Presearch tokens. It’s an AdWords style crypto system. It ticks all the above boxes for me.

1) A product that exists.

one. It exists and is operational: www.presearch.com.

2) A product that has a good business model.

one. It is a crypto GoogleGOOG AdWords clone. Google + crypto.

3) An established product that has been seasoned with use and has thus demonstrated its safety.

one. It’s been out there a long time.

4) A product that gets an audience that uses it.

one. It’s hard to trust PR figures, but you can see a good group of “advertisers”.

5) A product with an established team.

one. They’ve been at it for years.

6) A project with limited risk of token dilution.

one. 400 million of a total of 500 million tokens are out there.

7) A project with a non-stratospheric ‘real world’ valuation.

one. 34 million dollars is a big change in the scheme.

8) A project you use and appreciate.

one. I use the search engine that pays me some money and advertises to stake the project’s tokens, currently free, but would like to pay for clicks like millions do with Google.

Paying searchers are clearly a massive draw after all (I’ve made $3), which adds up to probably $100 a year, and I use the search engine instead of Google because it’s generally good enough and $100 is $100!

On the other side of the equation, it doesn’t charge for clicks yet in Presearch tokens, but it sure will and I’m happy to pay since I’ve already gotten probably $100 worth of clicks to my sites and I don’t see the clicks going down worthy of Google’s traffic with click fraud.

Now considering that this is a working Google clone that pays searchers and will soon enter a business that Google bests at $200 billion a year and has a market cap of $1.3 trillion (or as I like to think of it $1.3 million) then Presearch’s market cap might as well be $0 in comparison.

I am not suggesting that this project will surpass Google or even put a dent in it. I am not suggesting that it will even succeed. However, this is exactly the kind of project that will get a crack at the big time in the way that the survivors of the dotcom crash winter of 2000 had a chance to become titans.

So while the US is playing around with cryptocurrencies, this is where I’ll be looking, because ultimately it’s the “use cases” that will determine the long-term success of crypto.

Disclosure: I own pre-search tokens.

Follow me on Twitter or LinkedIn. check out my website.