Miami, FL, September 20, 2022 (GLOBE NEWSWIRE) —
Artist and fashion designer Lisa Camero announced today the launch of a limited edition phygital collection, offering a preview of her upcoming NFT label, House of Fashion.
The collection, called “Earth Genesis”, features 50 NFTs across five apparel designs for a very limited offering of ten phygital NFTS per design. In particular, the items are inspired by the designs from the “Armonía Collection” by LCamero Brand, the existing fashion line from LCamero. As a phygital NFT, this digital collectible bridges the divide between the physical and digital worlds.
Each limited edition NFT comes with a matching redeemable physical piece, as well as a Decentraland portable. The launch of the limited edition marks the first time any fashion brand or NFT project has created a phygital NFT for a fashion item that exists in real life and in the metaverse for Decentraland, a browser-based 3D browser-based platform. Moreover, the launch provides an early preview of what customers can expect from the House of Fashion by understanding some of the benefits of being an NFT holder of the upcoming collection.
LCamero will launch House of Fashion, a digital fashion label, and PFP collection, celebrating the world of fashion and its impact on society, culture and personal values through both the physical and digital universe. The release of the entire NFT collection is set for 21 October 2022
Beyond House of Fashion’s collection on the Ethereum blockchain of over 10,000 randomly generated digital artworks, it will also offer activations, virtual experiences, real and metaverse fashion shows, redeemable fashion items, physical capsule collections exclusive to holders, AR and VR digital wearables and community engagement .
“We’re all about blurring the lines between the physical and digital worlds of fashion,” LCamero said. “Our physical and digital selves are more and more intertwined. Now I’m happy to give people the tools to express themselves through the products we carry, both online and offline.”
Born in New Jersey and raised in Puerto Rico, Camero moved to Miami in 2008 to pursue a career as a fashion designer. She graduated from Miami International University of Art & Design in 2012. After working in corporate America, she grew tired and turned to her creative spirit, starting an e-commerce line LCamero Brand in 2018. While expanding her horizons and developed his career as a visual artist.
“There are so many creative ideas I want to put forward, but I’ve always felt limited by physical art. Now through NFTs, I can explore my wildest imagination by combining both fashion and art,” said LCamero, who highlights recurring themes of femininity throughout her work.
In an effort to integrate more individuals into the Web3 space, “Earth Genesis” phygital NFTs are being given away for free prior to the launch of the House of Fashion collection. Those interested in getting an NFT can do so by following the House of Fashion’s Twitter account, where raffles, creative contests and random drawings occur.
The “Earth Genesis” phygital NFT collection can now be viewed on OpenSea.
About House of Fashion
House of Fashion is a digital fashion label and PFP collection of 10,000 randomly generated digital artworks created by artist and fashion designer Lisa Camero, artistically known as LCamero. The unique and forward-looking NFT collection aims to celebrate the world of fashion and its impact on society, culture and personal values through both the physical and digital universe.
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