LGND.io collaborates with Warner Music Group and Polygon for the NFT project
Opinions expressed by Contractor the contributors are their own.
You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
LGND.io, a blockchain-based e-commerce and interactive platform, announced that it is entering into a multi-year partnership with Warner Music Group, a global music and entertainment company, and Polygon, one of the leading global blockchain developers, to collaborate on a project titled LGND Music. It will officially go on floors in the first month of 2023.
Entrepreneur India
“We are incredibly excited to finally announce this monumental and groundbreaking partnership with Warner Music Group and Polygon. We have been working for over a year to deliver the best-in-class blockchain experience for passionate music lovers around the world, and look forward to innovative and unique content from all types of WMG artists. With the strong support of the Polygon ecosystem, LGND Music is poised to help evolve the entire music industry,” said Michael Rockwell, CEO of LGND Music.
LGND Music took to their official Twitter account to announce the partnership, while WMG shared the same through their press release.
????? A NEW era in the music industry?
LGND Music is proud to announce a multi-year collaboration with https://twitter.com/warnermusic?ref_src=twsrc%5Etfw“>@warnermusic and https://twitter.com/oxPolygon?ref_src=twsrc%5Etfw“>@OxPolygon!
A thread
?[1/6] https://t.co/cCPQn2wh3P”>pic.twitter.com/cCPQn2wh3P— LGND Music (@Lgnd_Music) https://twitter.com/Lgnd_Music/status/1600211076683272195?ref_src=twsrc%5Etfw“>6 December 2022
LGND Music is aimed at supporting digital blockchain collectibles, allowing users to play the collectibles or “Virtual Vinyls” at their convenience. Through this collaboration, WMG’s selected artist will be able to launch collectibles through the app and desktop. Consumers will be able to access and enjoy specially curated content by their favorite artists. The music platform is built on Polygon and aims to provide users with a seamless transaction process.
“Web3 has the power to transform the music industry for artists and fans alike. As the way we own and experience music evolves, by fully embracing decentralized technologies and collectibles, this exclusive partnership between Polygon, LGND and WMG represents an exciting milestone for the music industry. Polygon is proud to power this innovative initiative that will elevate music ownership and bring more music lovers and artists to Web3,” said Ryan Wyatt, CEO of Polygon Studios.
“We’re incredibly excited about the ways that evolving technologies are changing and challenging the music industry. There’s huge untapped potential for artists to interact with their fans and monetize that fandom. And as we continue to lean in and push forward, WMG’s partnership with LGND and Polygon will help our artists experiment with and build across Web3 technologies to grow and engage their communities,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG in her official statement.
While not much is known about the artists who will be on the platform, the label’s popular electronic dance label Spinnin’ Records is said to be part of the deal. WMG has actively participated in the web3 space through its metaverse concert in The Sandbox, partnering with Splinterlands’ for an arcade game revolving around the artists, and the recent announcement of LGND Music.
