Krikey integrates user testing to accelerate NFT game development on the fly
Quick take:
- Krikey has integrated UserTesting to accelerate the development of the new metaverse game SolarPups.
- The leading XR & Web3 entertainment game studio is building an NFT game on the proof-of-stake blockchain Flow.
- UserTesting is a user insight platform that leverages customer requests to improve the gaming experience.
Krikey has integrated UserTesting on its new metaverse game SolarPups. The leading XR & Web3 entertainment game studio leverages the user insight platform to understand how customers feel about the NFT game before launch.
Krikey will use queries to assess all aspects of the new game, including sketches of SolarPup’s eyes, fur, tail and toe pods, as well as the website and game functionality.
This is an important stage in game development as it helps identify potential bugs before delivering the final product to the masses. The company used the same concept during the pre-launch of the SolarPups NFT collection, which sold out within hours of launch.
UserTesting will acquire a custom litter of Blue Puppy NFTs to issue to its employees for the testing stage.
“The most important voice in product development is the end user. We ensure that both developers and designers watch customer feedback videos to understand how people perceive the UX designs and game functionality,” said Jhanvi Shriram, CEO of Krikey. “UserTesting enables us to have a clear understanding of what our customers prefer, and it helps us make product decisions that combine qualitative and quantitative data.”
Krikey believes that UserTesting will not only help it cut game development costs, but also increase customer loyalty. UserTesting can also provide valuable insight to the metaverse game studio to differentiate the Web3 game from the competition.
The concept helps cut costs by accelerating the problem identification process, as well as understanding customer preferences, which can help developers avoid spending time on unnecessary features.
“The Krikey team is a great example of achieving success by using customer and market insights in the product development process. They truly understand the value and benefits of creating products that serve customer preferences,” said Janelle Estes, Chief Insights Officer at UserTesting.
UserTesting can help companies identify what is needed at each stage of the development process (from idea and concept testing to prototyping, development and app optimization). With Krikey, the company tested aspects of each SolarPup grade to ensure greater success with the final product,” she added.
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