Kevin Hart dives into the NFT pool
Kevin Hart is the latest celebrity to jump on the NFT bandwagon. The popular actor-comedian-entrepreneur wants to expand his brand to fans who get excited about non-fungible tokens – and he wants to make some extra money as well.
Hart will plant his flag in the Web3 metaphor from next month’s premiere of Roku’s original “Confessions From the Hart,” a 30-minute animated anthology based on his Instagram IGTV series of the same name.
“Confessions From the Hart” will be launched exclusively on the Roku Channel on Wednesday 6 July – Hart’s 43rd birthday – and recreates moments from Hart’s life, as told by him. In addition, his media company, Hartbeat, will release a limited number of NFTs that will give fans access to bonus content for “Confessions From the Hart” in the Kevin Hart Nation Metaverse Screening Room, developed in collaboration with Web3 platform Moonwalk and virtual entertainment company Virtua .
Starting Thursday, July 7, fans and collectors will be able to purchase one of 10,000 unique “Confessions From the Hart” NFTs – reflecting Hart himself and his characters in the special – at web3.kevinhartnation.com. NFTs provide a way to authenticate ownership of a particular piece of digital content; In this case, only one official owner of each Hart NFT will be affected.
Resin NFTs will be available for $ 65 each, which fans can purchase with a credit card or Ethereum-based cryptocurrency. That’s a potential $ 650,000 move.
Buyers of the “Confessions From the Hart” NFT, in addition to eventually accessing the bonus content, will receive other “exclusive membership benefits” for Kevin Hart Nations IRL and metaverse experiences, such as additional content and tickets to Hart’s upcoming comedy tour . Hartbeat is also launching a Discord channel on this link.
“My favorite thing to do is make people laugh, and with Hartbeat’s expansion to the meta verse and Web3, we’ll have exponential opportunities to bring humor and comedy to a whole new audience. “I am so proud of my team for their forward thinking and ingenuity,” Hart said in a statement. “With this new technology, we will be able to continue to expand our footprint into the new technological boundaries of content creation.”
The NFT release and bonus content for “Confessions From the Hart” is the first in a series of “metaverse activations” from the company, according to Jeff Clanagan, president and CEO of Hartbeat Media. “We look forward to creating more experiences that complement traditional linear platforms and physical event experiences that Web3 natives and mainstream audiences can enjoy,” said Clanagan.
Roku Channel, in addition to the “Confessions From the Hart” stream, will launch a special hub celebrating all of Kevin Hart’s content available for free on the service, including Roku’s original “Die Hart” along with “Cold as Balls”, “Exit” Strategy, “” Stright from the Hart “and” Real Husbands of Hollywood. “The Roku Channel will reach U.S. households with an estimated 80 million people as of the fourth quarter of 2021.
Hartbeat’s entry into the NFT / Web3 world comes on the heels of the company’s announcement in April of a $ 100 million investment from Abry Partners to expand the company’s team, accelerate growth for existing brands and franchises, and create new IP.
Watch the Roku trailer for “Confessions From the Hart”: