Justt announces leadership team to accelerate global growth

Renata Caine appointed Chief Commercial Officer and Lissa Andrews appointed VP of Global Marketing

TEL AVIV, Israel and SAN FRANCISCO, 28 July 2022 /PRNewswire/ — Justt, a leading fintech revolutionizing the refund process through machine learning, today announced the expansion of its senior leadership team with two key hires: Renata Caine as Chief Commercial Officer and Lissa Andrews as VP of global marketing. The two female fintech veterans will spearhead the company’s rapid expansion into new markets including the US.

Justt’s explosive global growth will be led by US-based Renata Cainewho joins after 4+ years at market-leading modern card issuer Marqeta, where she served as SVP of International, Strategy and Planning and saw the company through their 2021 IPO. Caine, a fintech and payments veteran, previously spent 11 years at WEX, most recently as VP of Commercial Virtual Payments.

“After years of seeing the burden that chargebacks placed on issuers and downstream customers alike, I was thrilled to see Justt’s technology address a real need in the payments ecosystem,” said Caine. Justt’s core AI-powered solution helps merchants effectively dispute chargebacks, which currently cost more than 125 billion dollars a year in lost revenue. “Justt’s platform leverages human expertise and innovation to automate what has historically been a laborious process. This is the scalable, technology-driven solution our industry desperately needs,” added Caine.

Joining Caine is Lissa Andrews, a B2B and FinTech marketing veteran with over 20 years of experience. Andrews joins Justt from Billtrust, the category-leading order-to-cash SaaS platform, where she was director of product marketing. She previously served as Global Marketing Director for Corporate Payments at WEX, where she led cross-functional teams North AmericaEMEA and APAC, and also held key market leadership positions at GE Capital and American Express.

The two appointments confirm Justt’s commitment to diversity and equality within fintech, an area that has long been male-dominated. “Women are deservedly stepping up and taking leadership roles in the fintech space, and at Oak HC/FT we expect all of our portfolio companies to give women and other diverse leaders the opportunity to shine,” said Tricia Kempco-founder and managing partner of Oak HC/FT, who led Justt’s last 70 million dollars Series B financing round. “This is not altruism: research shows that startups with strong, diverse management teams perform better over time. We are proud to see Justt walk away, and we know that Renata and Lissa are the right people to lead the company’s global growth.”

At Justt, we have always believed that effective chargeback reduction depends on having both the right technologies and the right people. With these new deals, we’re bringing some of them together North America’s top FinTech experts to meet the needs of American merchants,” said Justt CEO Ofir Tahor. “These battle-tested leaders recognize the importance of Justt’s mission and the power of our solution. Under Renata’s leadership, they will help merchants around the world transform the way they handle chargebacks, helping them leverage Justt’s technologies to combat friendly fraud and retain more of their earnings.”

About Justt

Founded in February 2020, Exactly is dedicated to helping online merchants navigate the complex and costly credit card dispute system. Leveraging machine learning and deep domain-specific expertise, Justt deploys tailored solutions to fight chargebacks and collect and submit evidence on behalf of sellers. The result: a sophisticated, fully customized end-to-end solution that addresses chargeback fraud and delivers industry-leading success rates.

Media contact:
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