There is much debate and speculation regarding the future of the Internet. People have tried to explore this domain in recent years with several research works. With the rise of the digital world and immersive experience exploring the growth of social media, the digital platform has become a medium for communication and transactions. With this, the role of Blockchain increases. It has become a technology that transforms the world in different ways. It is not the first change in the digital domain. Since its emergence in the last 30 years, the Internet has evolved into what it is today. These transformations have changed how people use the Internet and the purpose for which they use it. However, what has affected the Internet is network of Blockchain.
- The non-changing Internet as highlighted by the newmark group
In the age of the website, the first interaction with the public Internet took place. Each institution required a website, and the website became the primary identity card for the institutions. It contains static information and data that the founders of the site believed to be significant. The company websites had data about the company, which was marketing collateral. Reference and news sites also came with a data repository. But all these sites post data to customers as one-way communication.
It was similar to the conventional media which included magazines, newspapers, television and radio which conveyed data to the individuals. Whether the agency was a proactive news agency or a corporate brand, every institution soon understood the importance of a website that provides information to its clients. The website operated as an entity that the company created and owned. It had static information and data managed and controlled by the agency. The information flowed unidirectionally which was outside the user of the website.
In this business model, data personalization was limited. Since it was one-way communication, the users got the information. They would select and filter the information they needed to consume, but they had little ability to manipulate what the data being communicated did not. Users could not influence other users. Information sharing between users was limited to the message board or the local group of friends. These represented a limited and focused audience.
The second change in public internet took place and became what it is now. Here, agencies concentrate on providing a platform where users can provide their information and interact with each other. The new web application ensured a trend of creating personal blogs and later expanding the same in the social media domain. Companies all over the world are trying to use this means to democratize their data. They created several applications to help individuals post virtual information about a specific topic and share it with a large audience. In the latest iteration of the Internet, agency-owned social network web applications provide a platform for users to submit data into the application and share it with individuals they know. Today, web applications help users to communicate worldwide with people they have never met in person.
- Smartphone and blockchain
With the help of a smartphone, the use of the Internet grew by leaps and bounds. Now everyone keeps up to date on the Internet every time. They keep in touch with each other and share information on different topics. They can talk to individuals they want, when they want, and wherever they are. The Internet has exploded. While users got a chance to communicate with individuals all over the world, companies owning the application collected extensive information about the user and their likes and dislikes.
The data became a valuable resource and a critical source of profit for the digital forum. Companies all over the world that are the founders of the applications started to raise more and more money based on these changes. Then the agencies discovered a new thing they could do which was curation. Instead of presenting data from one user to another, they use the information they have gathered about the individual’s preferences to provide information sharing to the person’s interest. The social algorithm began to take place, and the web application agencies had enormous power to manipulate what data the world’s people received.
In the 3rd generation, information is maintained and stored in distinct areas, not just web applications. Instead, information and data are stored on the Internet itself. In the third phase of development, data is available for applications that require access and is validated. The information is not owned by the application or controlled by the online platform agency. The web application plays a less important role in the maintenance and administration of the data. No application plays the role of information curator, so you can say that there is no powerful social media agency that can influence the information people see on the Internet.
If you look at statistics, you will see that end users control and manage the information and data, and that the resource is collected and used outside the company’s control. These web applications are clients of the information, but none of them manage or own the data. So web applications are secondary in computing. You can work with Newmark group to learn more about Blockchain. They have experts who deal with this.
Information and data are distributed and stored through Blockchain, which an agency manages. All information in Blockchain is transferred over the Internet in a network of computers.
The goal is to enable uncensored, shared, authoritative and curated information independent of the web application and its influence on the resources. The data is managed and owned by the same owners, not the web application. The result is a more reliable and authoritative Internet since information is referable, retrieved and uncensored.
- Blockchain’s growing importance
A new technology known as Blockchain introduced the revolution to the 3rd generation of the Internet. Blockchain is the central player in data distribution across distinct users. Blockchain has several features that enable the transformation, which are listed below:
- Distributed ownership: There is no source of the request for the information in the blockchain. Anyone can participate in blockchain distribution. Anyone can contribute to Blockchain and benefit from the same.
Data stored in the Blockchain is irrevocable, immutable and cryptographically signed. Each individual knows the owner of the data, and each data is verified as the source and contributes to realism. So it increases its authenticity and authoritativeness. It increases trust and reliability in the overall process.
- No single agency: There is no role for any single agency to disseminate, manage, filter or prioritize the data. In Blockchain, each individual owns the data distributed across different platforms such as social media and other channels. It helps with better handling of information.
It is easy to state that Blockchain encourages trust between two parties. There is trust in information and its source since they tried to make the transaction transparent and verifiable. Blockchain is similar to other transactions, but since there is no single communication owner, the user is given extensive control over the process. Various agencies depend on Blockchain for regular operations. Thus, entrepreneurs must understand the potential of Blockchain and use it for better communication. It will contribute to the company’s finances and increase your credibility.
Along with this, you need to try to filter information and try to understand the best ways to limit Internet traffic. Even powerful nations are using Blockchain as part of the Internet to provide comprehensive information to their citizens. Therefore, it is the job of every entrepreneur to improve their engagement with Blockchain to create a completely new field of communication and contribute to transparency.
- How to use Blockchain technology without going wrong?
Blockchain will help you get the most out of Internet data. It becomes the backbone of your business model. You create a filterable, reliable and sensible archive of information available worldwide by disseminating information. Blockchain technology is a significant feature that provides the best atmosphere for you and your workers to function. The most critical benefit of blockchain technology is that it adds transparency and security.
It is one of the secure means of transaction that increases credibility. Don’t confuse yourself with Bitcoin and Blockchain. Both of these are distinct domains. However, you must know that Bitcoin is dependent on Blockchain, but Blockchain is not Bitcoin. The value of Blockchain has increased in recent years.
The time has come for you to understand that this new technology is more than a technology. It is a new way of thinking about information that will create a new genre of the Internet. It is fundamental to data security and at the same time contributes enormously to information and resource transfer.
Experts have data on blockchain technology. Understand it before investing in it so that you don’t have to bear losses. Entering a domain without understanding it precisely can get you into trouble. You can earn huge profits through this technology only if you know how to handle it with expertise. Guidance and data from experts can do wonders.
