IIFL ties up with fintech Yobee to launch Tradebox

Yobee, a new age fintech building products for capital markets, has partnered with IIFL Securities to launch Tradebox, an innovative product that simplifies and enhances the systematic trading experience for advisors, investors and traders.

With Tradebox, traders and investors can take advantage of the dynamic nature of the market and exploit short-term opportunities. Traders and investors can choose from a variety of professionally created Tradeboxes that align with their view of the market and control their risk to minimize losses.

With professionally created short-term curves based on expert analysis and research, Tradebox offers a systematic and disciplined approach to trading with one-click features. By using Tradebox, traders and investors can take advantage of short-term opportunities for value creation on an ongoing basis.

Another advantage of Tradebox is the complete control it gives users over their money. They can choose to invest in a Tradebox or withdraw their money whenever they want. This flexibility is particularly important for those who want to be able to manage their investments on their terms.

Yobee was founded in 2019 by a capital markets professional, Salil Mathur and Chella Ram, and launched Tradebox this year.

As part of the partnership, Yobee will provide IIFL Securities’ clients with access to the Tradebox application on the IIFL app and web. In addition, clients can also begin their trading journey from the Tradebox website by using the ‘Login with IIFL Securities’ feature.

“Tradebox could be a game-changing product for capital markets as it will enable investors and traders to use systematic trading as a new asset class to diversify and enhance their portfolio,” IIFL Group CEO R Venkataraman said.

Meanwhile, IIFL Securities is also creating its own IIFL-branded Tradeboxes, which will be available via Yobee’s Tradebox app exclusively for IIFL customers. The integration of this new product with IIFL Securities infrastructure will provide customers with a seamless trading experience.

“With Tradebox, Yobee streamlines systematic trading to match the simplicity of fund investing. It transforms complex trading into a simple, user-friendly experience, therefore enabling anyone to trade on weekly and monthly opportunities for value creation,” said Yobee Co-Founder & CEO Salil Mathur.

Yobee is backed by Dheeraj Jain, founder of Redcliffe LifeTech; Ruchiran’s Jaipuria, MD of Jaipuria Group; Shashidhar Jayaraman, founder of PE firm Ask Pravi; Chetan Mathur, ex-director Pepsi.

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