Hepsiburada’s renewed fintech solution Hepsipay reaches another milestone with 10 million users
ISTANBUL, 22 November 2022 /PRNewswire/ — D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform, announces that its next generation fintech solution, Hepsipay, reaches 10 million users .
10 million users on board
Hepsiburada’s Hepsipay, which aims to expand the online shopping experience for users through simple, fast, secure and budget-friendly payment options, has reached 10 million users per November 2022.
Using Hepsipay, users can complete their purchases with one click or transfer their existing Hepsipay balances back to their bank accounts or debit/credit cards. Hepsipay also provides seamless return and cancellation experience with immediate refund of the payment back to the wallet, allowing users to continue shopping without having to wait for the refund to be made to their cards.
Hepsipay continues its progress towards becoming a payment gateway with additional wallet functions
Hepsipay also announces new additional features, which enrich the shopping experience with improved customer verification and e-wallet functions. In addition to a visual facelift, Hepsipay has been redesigned in line with its aim to become Hepsiburada’s payment gateway with “Know Your Customer” digital customer verification. In addition to the existing ability to transfer money from credit or debit cards, Hepsipay users can now also top up their e-wallets by transfers from their bank accounts without having to use a card.
The first ‘Buy Now, Pay Later’ service in Turkey’s e-commerce sector
Turkey’s first ‘Buy Now, Pay Later’ (BNPL) service in the e-commerce sector announced in January 2022 of HepsiPay allows customers to purchase goods and services within the allocated limit. Using the BNPL feature, customers can pay in up to 12 installments, and combine the BNPL limit with other forms of payment to improve affordability. The service is delivered with careful execution and strict risk monitoring, and provides portfolio quality in line with long-term cost forecasts.
Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 45 million members with over 130 million SKUs in over 30 categories on its hybrid operating model where 1P (retail) direct sales and 88,700 3P (marketplace) sellers deliver goods and services.
With its vision to lead the digitization of commerce, Hepsiburada acts as a reliable, innovative and purposeful companion in consumers’ daily lives. Hepsiburada’s e-commerce platform provides a broad ecosystem of features for merchants and consumers, including: last mile delivery and fulfillment services; advertising; delivery of groceries; and payment services, delivered through Hepsipay, Hepsiburada’s payment partner and provider of BNPL solutions. HepsiGlobal offers selection from international sellers via its inbound arm, while outbound operations aim to enable sellers in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purposeful, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the ‘Technology Empowerment for Women Entrepreneurs’ program in 2017, which has supported over 35,000 female entrepreneurs across Turkey to reach millions of customers with their products.
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