Green Street and ABV Agency to launch ‘FLWRS’ NFT Collection

by James · October 25, 2022

2021 saw the proliferation of PFP projects and now 2022 has opened the way for a wide variety of disciplines to enter the NFT world. While PFP and algorithmic artwork remain one of the best paths to produce a project, collections like Green Street’s FLWRS NFT project demonstrate how utility and community can be more fully incorporated in an era after the initial hype of non-fungible tokens.

RELATED: The Green Street Festival and the future of the cannabis community

The team behind Green Street, a decade-old firm co-owned by Gary Vaynerchuk, is set to launch FLWRS tomorrow. The NFT art collection – based on extensive world buildings and artwork – was created with the creative direction of GREG MIKE, founder of Atlanta-based ABV Agency, with support from ABV’s artist collective.

“The cannabis industry deserves a future filled with FLWRS. We are excited to bring the last decade of Green Street’s reputation and track record to the Web3 site,” said Rama Mayo

Green Street produces one of the first cannabis projects in the NFT space and is uniquely positioned to offer a special type of access due to their extensive portfolio and network in the weed world. FLWRS holders will have access to exclusive physical products, digital content and token-gated real-world experiences across the country, including events at the newly opened 67,000 sq. ft. The Cannabis Event and Community-Based Business Epicenter, Green Street Los Angeles.

“Community is everything. We will not stop until we have created the world’s largest and most connected cannabis community,” said FLWRS co-founder, Lincoln Barnett III.

Image credit: FLWRS

The debut project plays off GREG MIKE’s surreal pop-art style, with a combined effort of talented illustrators, designers and innovators in the space. The artwork is brought to life through the incredible story of the Federation of Love, Weed and Recreational Support (FLWRS). Legendary and iconic Cannabis strains, known as ‘MTHRS’ in the interstellar FLWRS universe, are celebrated through superhero stories developed by seasoned Cannabis writers and industry veterans.

“Over a decade ago, Greet Street’s Rama helped with my first solo show as an artist, and I’m excited to work with my collective of artists to bring FLWRS to the forefront of the NFT space,” said Greg Mike.

Image credit: FLWRS

The project is also built around some pretty epic lore, written with the help of David Bienenstock. Read about the world they have created:

The legend of FLWRS:

The Federation of Love, Weed & Recreational Support (FLWRS), an advanced alien culture, first launched a deep space probe millions of years ago using Cannabis to terraform the Earth.

The human societies that developed used Cannabis as a tool to thrive, but eventually ended up banning the plant.

FLWRS returned to collect and rescue Earth’s most evolved Cannabis strains, also known as MTHRS, and transported them to a new, uninhabited, undisclosed planet – to start the process all over again.

On their way to this new home, these carefully selected MTHRSs began to mutate and interbreed, generating a truly unique set of space hybrids where each variety has developed special traits and tools to help unite the universal forces of good through Cannabis.

Earth was not the plant’s first home, and it will not be its last.