Game of Thrones NFTs Launch 2022 on Nifty’s
Do you think the hype about NFTs has burned out? You know nothing.
This winter, HBO and Warner Bros. Discovery is igniting a new way to engage “Game of Thrones” fans – and generate increased revenue – with the launch of digital collectibles based on the epic fantasy series. Warner Bros. Discovery’s consumer products group announced plans for “Game of Thrones: Build Your Realm,” which will allow users to buy unique NFTs as well as trade and sell them.
WBD did not announce a launch date except to confirm that it will happen later in 2022, nor did it reveal pricing or other details. On the “GOT” NFT project, the media company is again collaborating with Nifty’s, which operates an NFT platform centered around fan communities. NFTs, or non-fungible tokens, provide a secure and decentralized way to authenticate ownership of digital content.
The companies said the “Game of Thrones: Build Your Realm” collectibles experience will begin with an initial sale of unique “GOT”-inspired avatars, which will be bundled with a digital collectibles package “that allows users to begin their journey and upgrade their avatar. ” The multi-stage rollout will also include “themed activities, on-site engagement and more digital collectibles.” The follow-up to “Game of Thrones” NFTs will be available as assorted packs and come in a variety of types, including “Equipables” — weapons, companions or equipment — that allow fans to customize their avatar. Other “GOT” NFT collectibles will include “iconic moments, locations, characters and more” from the series.
Warner Bros. Discovery Global Consumer Products announced the “GOT” NFT plans a week after the final episode of prequel “The House of Dragon,” which drew the biggest ratings for an HBO season finale since “Game of Thrones” ended its eight-season run in 2019.
“Our goal, as always, with fans is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT commercial development for Warner Bros Discovery, said in a statement. “We are excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that will engage fans on a deeper level, allowing them to immerse themselves in the world of Westeros and enhance the overall fan experience.”
Design studio Daz 3D, which designed and launched DC’s Bat Cowl NFT project, will collaborate on the design, development and production of the “Game of Thrones” collection.
Other NFT initiatives Warner Bros. has performed with Nifty’s has included NFTs featuring characters from “Space Jam: A New Legacy,” which were released for free to fans, and the sale of 100,000 NFTs for “The Matrix,” timed to the debut of “The Matrix Resurrections”. Warner Bros. Discovery Global Consumer Products has also partnered with Funko on several NFT drops, including a Halloween-themed release on Oct. 31 featuring characters from horror movies like “The Conjuring,” “The Exorcist” and “It.”
Separately, Warner Bros. Home Entertainment last week launched an NFT platform to sell “The Lord of the Rings: The Fellowship of the Ring” in limited edition collections, in partnership with Eluvio. It is the first time a major studio has released a film exclusively as part of an NFT.
In its “GOT” NFT announcement, Warner Bros. noted Discovery at HBO is hosting the Game of Thrones Official Fan Convention at the Los Angeles Convention Center from December 9-11, 2022.
