Franck Muller launches new NFT series of luxury watches
Renowned Swiss watchmaker Franck Muller announced the launch of its new NFT line of digital and physical luxury watches on Wednesday, July 20 in partnership with the Binance NFT Marketplace.
The series will begin with the release of the first NFT collection, “Mystery by Franck Muller”, which will be available starting July 27.
The NFT collection will consist of exclusive mystery boxes, issued as NFTs, which will also contain a number of surprise rewards such as physical Franck Muller watches, Apple Watch faces, metaverse wearables and access to private events. Each box will be categorized as a different edition, which speaks to the rarity of the collectibles inside.
For those people who get 10 or more mystery boxes, the watchmaker says it will also whitelist them for Frank Mueller’s future NFT avatar collection, which has yet to be announced.
With over 90 million users on the platform, Binance’s NFT Marketplace will also host an auction for a limited edition physical watch from Franck Muller and an exclusive piece of digital art. The winner of the auction will receive Franck Muller’s unique artwork, depicting Aoki Sloane.
Sloane, according to the website, is “a soldier of peace fighting the Harakuma warlords who threaten the growing metaverse,” and is considered to be “an early Bitcoin adopter, crypto trader, and avid gamer.”
The watch, according to the announcement, is described as a “seductive piece of watchmaking art, full of intention.” Its sapphire crystal case back accommodates the “intricate skeletonized movement.” The watch is powered by a 24-jewel manual-winding CS-03.QT movement, which beats at 18,800 vibrations per hour.
Franck Muller’s brand has been represented by many celebrities such as Elton John, Cristiano Ronaldo, Kanye West, Connor McGregor and Drake. The watch industry has been heavily impacted by blockchain technology, as major brands such as Franck Muller have turned to NFTs for high-end asset authentication, as well as accepting cryptocurrencies as payment for these luxury goods.
Since 2019, Franck Muller has been at the forefront of Web3 innovation, having created its Vanguard Encrypto, “the world’s first functional Bitcoin watch.”
In other news, Christie’s launches Web3 venture fund.
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