First Bahraini Pearl Jewelry Collection launched as NFTs

First Bahraini Pearl Jewelry Collection launched as NFTs

MANAMA, Bahrain, 16 November 2022 /PRNewswire/ — Leena Al Ayoobione of Bahrain’s leading artists and designers, and My Gold Souq, a Bahrain-based jewelry startup, has collaborated to create the world’s first collection of Bahraini pearl jewelry that will be sold as NFTs. The technical aspects of the project were managed by Web 3.0 firm Rudder Consultancy.

Artist Leena Al Ayoobi (left) and Amy Vaya, founder of My Gold Souq (PRNewsfoto/My Gold Souq)

Artist Leena Al Ayoobi (left) and Amy Vaya, founder of My Gold Souq (PRNewsfoto/My Gold Souq)

The collection, called Sardana, is inspired by ancient Dilmun folktales about men going out to sea to hunt for treasure. The pieces incorporate 18 k gold and natural Bahraini saltwater pearls certified by the Bahrain Institute for Pearls and Gemstones, Danat.

In addition to the jewelry, buyers also receive one of Leena’s artworks as a NFT. Each item is hand-drawn by the artist and features her signature style that celebrates strong feminine figures.

Chairman of the National Arts Council Sheikh Rashid Bin Khalifa Al Khalifa so, “Bahrain has always been at the forefront of innovation, and I congratulate everyone involved in this project, which represents another important “first” for the region. The secure authentication of the pearls, supported by the blockchain, demonstrates how technology can be used to modernize a centuries-old industry and puts Bahraini pearls on a global stage for a worldwide market.”

Al Ayoobi said: “My aim with this collection is to celebrate our heritage while incorporating futuristic technologies. It is a perfect demonstration or proof of concept for integrating NFTs into our daily lives.”

My Gold Souq Founder Amy Wow added, “Bahraini pearls have been appreciated worldwide for their unique brilliance and beauty, which is why we placed them at the heart of this collection. My Gold Souq aims to make fine jewelery more accessible to a wider audience through affordable and wearable designs, and we are very proud to collaborate with Leena on this collection.”

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CEO of Rudder Consultancy Abdulrahman Almokla said: “This project is unlike anything we have ever worked on before in our experience with Web 3.0. It demonstrates how NFTs can be linked to actual tools, in this case the nuggets, which merge digital and physical ownership, illustrating one of the many use cases of this technology.”

The limited edition has three tiers: Rare NFT ‘Lulia’, Super Rare NFT ‘Khailan’ and Legendary NFT ‘Sabah El Khair’. The NFTs can be purchased using cryptocurrency or credit card via the project’s website or

For further information contact:

Amy Wow
My gold souq
[email protected]
+973 36366619

About Leena Al Ayoobi: Leena Al Ayoobi one of Bahrain’s leading artists and designers and the founder and owner of Dar Alfann Gallery. A gifted artist from a young age, she has exhibited all over the world. Her style is best described as a fusion between Japanese manga and Bahraini folklore from a decidedly feminine perspective. Her works celebrate the beauty and strength of women and the important role they play in nurturing societies and raising the future generation.

About My Gold Souq: My Gold Souq is one of the GCC region’s first direct-to-consumer jewelry businesses, bypassing the traditional retail model and markups by selling to customers directly online. This award-winning technology startup aims to modernize a centuries-old business and share it with a new generation of jewelry enthusiasts. the founder, Amy Wow is a fourth generation jewelry designer and craftsman. Her family came to Middle East aboard the British ship The Sardana, after which this collection is named.

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About Rudder Consultancy: Is a group of hand-picked field experts gathered to guide companies and institutions to fully exploit Web 3.0 technologies and all its innovative features to sail smoothly as leaders of future markets and industries. The company delivers Web 3.0 and Metaverse solutions.

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