Fintech Plum continues European expansion after helping customers save over £ 1 billion

Plum, the London-based fintech and smart personal finance app, today announced the launch of its services in Belgium, as its European expansion plans continue.

Belgians can now link their accounts to Plum from nine major banks, including BNP Paribas Fortis, ING and Hello Bank. Once the account is linked, Plum’s artificial intelligence analyzes the customer’s transactions and automatically starts setting aside small amounts of money regularly, tailored to consumption and what they can afford.

Belgian customers also have access to the Plum Pro account, which offers additional features for only € 2 per month. In addition to savings rules such as the 52-week challenge and Rainy Days, which set aside extra money when it rains, Plum Pro subscribers can set aside money in several customizable pockets based on their goals.

Plum enters the Belgian market with inflation reaching a new high in June of 9.65 percent, according to Statbel. In response to these rising prices, Plum has already helped people across Europe set aside more than € 1.3bn (around £ 1.1bn).

The launch marks the next step in Plum’s European expansion, having launched successfully in the UK, France, Spain and Ireland. The business, which has maintained its rapid growth, now has over 1.3 million customers.

Victor Trokoudes, co-founder and CEO of Plum, commented: “We are delighted to bring Plum to Belgium and help people here manage their finances. This is such a challenging period as people are experiencing levels of inflation that have not been seen before. decades, leading to rapidly rising living costs.

“The need for long-term economic resilience has undoubtedly never been clearer, and we created Plum precisely to help people deal with this problem, to ensure that your money management is automated and taken care of for the future.

“Launching in Belgium is the latest major milestone in our expansion, showing that we are truly a European company. The intelligence of our app means we can offer a smart alternative to traditional tools and help people make their money go further in several ways.

“We are excited about the new features we will soon be offering, including giving retail investors an easy, affordable and accessible way to invest in the long term.”

In the coming weeks, Plum will also launch an investment function, which will help Belgians make their money go further in the long run. The feature will allow people to invest in more than 500 US stocks from “as little as € 1”.

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