Fintech App Tortoise launches exclusive SNBL offer on upcoming iPhone series

Save Now Buy Later (SNBL) startup Tortoise has launched an exclusive limited-time reward for CRED users for the soon-to-be-launched iPhone in partnership with Imagine Store by Ample, one of India’s largest Apple authorized premium retailers.

As part of the reward, CRED users will have the opportunity to win cashback vouchers ranging from Rs 5,000 to Rs 10,000 on the Tortoise savings plan for the upcoming iPhone, which can be combined with other card cashback offers available during the iPhone purchase. The promotion, a first for Apple product purchases, also includes a free iPhone charger and priority delivery of the newly launched iPhone.

“It is a well-known fact that Apple fans eagerly await the launch of new devices and like to be the first to get their hands on the new iPhone. But at the moment, they have no other way to act on their desire today than to wait for the launch announcement and then stand in line at launch time with everyone else. The Tortoise Savings Plan is the only construct in the world that allows users to act on their desire to buy the new iPhone before launch,” Vardhan Koshal, Co-Founder, Tortoise, said.

To take advantage of the offer, CRED users must create a savings plan on the Tortoise app and save towards the iPhone purchase to be eligible for cashback, then purchase the desired model on Imagine’s online store. After the purchase, the Tortoise cashback will be credited directly to their bank account.

Tortoise’s offer comes at a time when Apple CEO Tim Cook is banking on India’s growth story. During the company’s latest earnings call, Cook told analysts that there was “a near doubling of revenue in India” in the June quarter. Even in the services industry, Apple posted records last quarter in many countries, including the United States, Mexico, Brazil, Korea and India.

A few years ago, whenever Apple launched a new iPhone, hundreds of diehard fans would even rush to gray market sellers to get their hands on the gadget at a high premium weeks before the official launch. However, over the past five years, Apple started launching its products in India soon after the global launch, triggering thousands of pre-orders.

The Tortoise Savings Plan, available until August 10 this year, will give users in India exclusive benefits on the newly launched iPhone as people wait to be the first to get their hands on the new series.