Fintech App Karma launches AI-based Embedded Checkout
Online shopping app Karma has launched an AI-based, built-in payment feature ‘Pay with Karma’. It provides consumers shopping online with a one-swipe purchase feature across all retailers with a variety of payment options.
The feature is powered by a number of global payment providers, including online payment processing platforms Stripe. The built-in payment function enables consumers to pay by debit or credit card, Apple Pay and Google Payas well as interest-free installment payment plans.
The feature means that online shoppers are not required to fill in and share their payment information with a number of different retailers. Instead, all payment information is stored by Karma, which can then be used across websites.
Jonathan Friedman, co-founder and CEO of Karma explained: “Pay with Karma emphasizes privacy and security. Shoppers don’t have to share their payment details with different merchants or fill out the information for each purchase, ensuring a secure, fast and convenient experience.”
Friedman also commented on the other potential benefits of a single payment point: “For the first time, online customers will be able to shop their favorite stores with a single payment point, while getting the lowest possible price. We are also giving customers more choice in their payments with the introduction of a buy now pay later option, one of the most popular payment options for Gen-Z customers.”
The Karma campaign is ‘all about creativity’
Karma has described the marketing campaign launching alongside the new payment process as a “first of its kind” initiative. Influencers picked from YouTube, TikTok and Instagram provide “real” reviews for the commercial as if they were watching a TV series or feature film.
The campaign, which starts on Tuesday 18 October 2022, will go across digital, social media, influencer marketing and affiliate marketing channels. It follows the premiere of the first commercial on the Karma YouTube page.
Mother Pesso EblagonChief Marketing Officer at Karma, says: “Karma is changing the way people shop online and giving consumers so many smart features to help them save big. It’s just online shopping – but better.
“Karma lets you save everything from wherever you get price drop updates and pay the lowest price – every single time. We’re all about creativity, so our new commercial was part of an entire ‘review campaign.’
“For the first time, more than 50 major influencers are going to give a real review and react to our commercial as if it were a TV show or a movie.”
Karma has amassed over four million users and, according to the Karma website, has saved users a total of more than $200 million since its introduction. The app enables users to save money on online purchases in a variety of ways, including automatically applying known discount codes, notifying users of price drops on stocked items, and more.
