Fewocious and Adidas Announce Mint Pass, IRL Shoe Release
Legacy sportswear brand Adidas Originals has announced a collaborative partnership with acclaimed Web3 artist Fewocious, according to information shared with nft now. Set to launch on June 22nd, the pair will release the limited-edition, product-linked Trefoil Flower Mint Pass, giving NFT holders the opportunity to redeem their pass for a free pair of artist-designed Campus 00s sneakers.
Featuring the recognizable Adidas Originals silhouette, the shoes have been redesigned in Fewocious’ signature style, with a black and white line design set against a bold, blue and white lacy cloud pattern. Mint pass holders will be able to redeem the Campus 00s sneakers later this summer.
“A dream come true”
Fewo and Adidas’ partnership marks a significant step in the company’s continued exploration of the intersection of art, culture, creativity and Web3 innovation.
Over the years, 20-year-old Fewocious (Victor Langlois) has left an indelible mark on the burgeoning Web3 art community, combining a distinctly vibrant style and bold aesthetic with deeply personal narratives that often reflect his experiences as a transgender youth. The artist’s relationship with Adidas dates back to his teenage years when he used Adidas silhouettes as a canvas for his artistry, growing into an official capacity during Art Basel in Miami in December 2022.
“Working with Adidas is a true dream come true,” Fewocious said in a press release announcing the partnership. “I can’t believe I was painting Adidas shoes in my bedroom by myself four years ago and now I officially get to collaborate with them! I truly believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be a part of that journey with me.”
I AM SO HAPPY TO ANNOUNCE MY FIRST COLLABORATION WITH @ADIDASORIGINALS 👟🕺🎨
This is truly a dream come true!! 🥺❤️ I can’t wait for you to hold them and use them!!!
Departure 22 June. Info at pic.twitter.com/FMGl1p4GRq
— FEWOCiOUS (@fewocious) 13 June 2023
The Mint pass launch will be the first time Adidas has produced a token-gate, NFC-branded sneaker that is also tied to a limited-edition NFT. Holders of Fewocious x FewoWorld: Paint NFT, along with holders of ALTS from Adidas ‘Decos’ and ‘Soles’ [ALT]are Ego NFTs, will be offered a number of exclusive benefits, including discounted pricing and early access on June 22nd via OpenSea, where the Trefoil Flower Mint Pass will be exclusively available for Mint.
The brand and artist have also ensured that a number of NFT holders from their wider ecosystems will also get the chance for early access before the wider public sale later that day.