Facebook and Instagram allow users to link crypto wallets

by Arthur · September 29, 2022

Meta has announced an update to its non-fungible token (NFT) features on Facebook and Instagram. Starting today, the social media platforms will allow US-based users to connect to the wallet and share the NFT with friends and followers.

According to an official announcement, the update will also allow Facebook and Instagram users to cross-post their digital assets. In addition, the company announced:

Additionally, anyone in the 100 countries where digital collectibles are available on Instagram can now access the feature.

Meta steps up its crypto game on Facebook and Instagram

The Mark Zuckerberg-led company has made major investments in the crypto and metaverse sector. As the announcement shows, Meta announced its NFT features for Facebook and Instagram back in May 2022.

At the time, the company praised the “incredible opportunity” that blockchain technology offers creators. These individuals can use NFTs and other crypto-based tools to provide unique experiences, connect with audiences, and receive a direct income from their work, without the need for third parties.

Over the past few months, the company has allowed creators on Instagram to share their NFTs. The features appear to be successful and can be seen as important adoption as Meta expands it to other platforms.

In addition to the financial benefits, Meta claims that creators can take control of their content and come up with new ways to monetize their work. The company said:

At Meta, we look at what creators are already doing across our technologies to improve their experience, help them create more monetization opportunities, and bring NFTs to a wider audience.

How to connect a crypto wallet with Facebook and Instagram?

To connect to social media platforms, where the user or content creator has their NFTs, people need to check if Facebook and Instagram support their wallet. At the time of writing, the platforms offer support for Ethereum, Polygon and Flow Network.

The social media platform also provides support for third-party wallets, such as Trust Wallet, Coinbase Wallet, Dapper Wallet and the MetaMask wallet. The latter is one of the most popular as it offers users a browser extension that allows them to easily connect to Facebook, Instagram and other platforms.

As Meta has clarified, users must be logged into their accounts to connect to the wallet. Once this step is complete, they can click on settings, select the digital collectible from the menu, and select the connection option.

The social media platforms will display a screen asking the user for additional information, such as the wallet password. Finally, users must click “Sign” to confirm access to their crypto wallets. The whole process takes a couple of minutes, each wallet can only be linked to one Instagram or Facebook account.

As shown below, the social media platforms will display additional information about NFTs, such as their authors, their description, and their original blockchain.