LOS ANGELES–(BUSINESS WIRE)–To celebrate his momentous career in world football, globally renowned footballer Lionel Messi is teaming up with web3 studio, Ethernal Labs, to create a next generation NFT and digital collectibles experience. The memorial collection will be available on November 27 at 12pm ET, exclusively on ethernity.io.
Fans of Messi can look forward to a ground-breaking NFT experience celebrating his countless achievements throughout his career. The NFT experience will consist of digital artwork by lead artist Victor Mosquera and five digital collectibles of Messi celebrating each of his appearances in global tournaments throughout his incredible international career for Argentina.
From November 27, fans of Messi will be able to purchase a limited edition commemorative of his first appearance in world football in the summer of 2006, which will act as an access token to a next-generation NFT experience. Through this experience, holders will have the opportunity to claim up to 4 additional rare collectibles representing Messi’s international appearances for Argentina in Summer 2010, Summer 2014, Summer 2018 and Winter 2022 through a series of free raffles. Each draw will allow 50% of holders to claim a digital collectible commemorating his next global tournament appearance, with the final draw giving 10 lucky holders the opportunity to claim an ultra-rare digital collectible representing Messi’s 2022 global tournament appearance for free.
“I am excited to launch my next NFT collection in collaboration with Ethernal Labs,” says Messi. “I look forward to joining my fans in celebrating my career with my national team with this NFT experience on the ethernity.io marketplace.”
The football star first collaborated with the Ethernity platform in August 2021 to create ‘The Messiverse’ collection, which celebrated his historic career and crowning achievements, including his first 6 Ballon d’Or awards. The collection grossed over USD 3 million and remains Ethernity’s most popular collection.
“Collaborating with notable figures like Leo Messi is the backbone of Ethernal Labs,” said Ethernal Labs and Ethernity CEO and founder Nick Rose Ntertsas. “As our team continues to seek opportunities to create incredible digital collectibles commemorating the world’s biggest events featuring the most celebrated figures in today’s culture, we look forward to releasing this next-generation NFT experience for the football community and fans of the player to enjoy .”
The digital collectibles in this NFT experience will be available for purchase with Ethernity’s native token ERN, for 7 days starting November 27th, and as part of the partnership, Messi will receive a portion of his payment in ERN.
About Ethernal Labs:
Ethernal Labs is a multidisciplinary creative and technology studio leveraging web3 technology to develop cutting-edge IP, including the upcoming PFP collection and P2E game, Exorians Universe, bringing global brands, studios and artists into the blockchain.
About Eternity:
Ethernity is a community-centric marketplace offering authenticated and licensed digital collectibles, including NFTs, from the best entertainment brands in the world. The Ethernity ecosystem is built on the Ethereum blockchain and uses web3 technology for NFT, metaverse, DeFi and next generation consumer products.
