EDM Star VASSY enters the NFT world with acoustic tracks
US-based Australian EDM star VASSY marks an entry into the NFT space, with nine exclusive acoustic versions of her hits.
These include those made with superstars David Guetta, Tiësto and Dutch producers Showtek.
The limited edition NFT Collectible Series is through RCRDSHP, set up a year ago as the first digital collectibles platform dedicated to electronic music.
“NFTs is a new space, but I got in early last year because I saw the potential,” said the singer, producer and multi-instrumentalist.
She admits that, like many artists, much of the technology does not make sense. But she was determined to find connections with her followers that were personal and cheap, something not always possible through traditional DSPs.
“It is a wonderful and unique experience. NFTs are monetizing and they’re parts you can control, which you couldn’t before.”
Fans who purchase a collectible get access to behind-the-scenes footage of VASSY in the studio and personal videos on each track.
Collectors are rewarded with a private link to exclusive covers of their favorite songs.
Any fan who completes a bundle by purchasing all three collectibles or any VASSY artist card will receive a signed CD of classic VASSY works.
“Since the inception of RCRDSHP, VASSY has redefined the possibilities of music NFTs,” said Obie Fernandez, Founder and CEO.
“From being a mentor to rising female artists in the ‘Women of Dance’ program, to consistently topping charts around the world, her work paves the way for others in this space to own their voices.”
One reason for driving VASSY to NFTs is the format’s striking lack of diversity in customers, artists and investors.
After all, NFTs are at the intersection of visual art and crypto, both still dominated by white men.
“I’m used to being in a boys’ club, because even the EDM scene is, right?” said VASSY. “It is the story of my life. So I’ve always tried to go ahead and not be a follower.
“But slowly but slowly, women are moving into the web3 space.”
The unplugged reworks are “BAD!”, “Even If”, “History”, “Secrets”, “Lost”, “Nothing To Lose”, “Satisfied”, “Could This Be Love” and “Chase”.
They are beautiful songs, she says, and for fans, hearing them on guitar and piano shows them how they were written in the first place.
“A lot of my lyrics are about being empowered, not being afraid to ask for what you want, and being yourself.
“They are three cornerstones of my life and my fans make it clear that is important to them as well.
“They make me artwork (inspired by my) music, illustrations and poetry.
“They send me personal messages about their lives, which of my songs helped save their lives or helped them through a bad patch, and how my story inspired them to believe in themselves.
“I always tell them ‘Remember, rejection is simply redirection’.”
When VASSY moved to Paris, London, Stockholm, New York and Los Angeles, she was young, hungry and had to fight harder because she had no contacts in the music industry.
But now there are achievements that go hand in hand with success – like two billion streams with “BAD!” cut in 2014 with David Guetta and Showtek, and performed with Tiësto at Tomorrowland in Belgium before 400,000 maniacs, generating 20 platinum records around the world.
