Durex plans to enter the metaverse with NFT condoms by DailyCoin

Durex plans to enter the metaverse with NFT condoms

Well-known condom company Durex looks set to enter the metaverse and NFT industry, after it recently filed a trademark application.

Safe sex in the metaverse?

On July 29, 2022, licensed United States Patent and Trademark Office (USPTO) trademark attorney Mike Kondoudis tweeted that the owner of Durex had filed a trademark application involving NFTs and cryptocurrencies.

Durex has yet to provide any specific details on when or how it will make its first foray into the metaverse and NFT sector. However, the company’s patent application outlined aspects of cryptocurrency mining, virtual condoms, cryptocurrencies, NFTs, downloadable media files, and cryptocurrency financial services.

More players into the metaverse

Medium and large companies have become increasingly interested in the metaverse in recent months. So far in 2022, more than 3,300 patents related to the metaverse have been registered with the USPTO by brands worldwide.

Among the most popular brands that have taken steps to enter the metaverse are companies such as NIKE, Stella Artois, Gucci and Louis Vuitton.

The XFL, a minor professional soccer league in the United States, recently filed a trademark application for the name “XFL,” indicating that it has plans to enter the metaverse and the world of non-fungible tokens (NFTs).

In addition, the official trademark registration shows that the business intends to include an NFT marketplace, along with virtual goods and experiences, in its future plans.

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The Professional Golfers’ Association of America (PGA), which recently revealed it is finalizing deals with Sorare and Autograph to launch golf NFTs, also filed a new Web 3.0 trademark application for its logo.

On the other side

The metaverse is still in the conceptualization stage. While many major players in the tech industry are trying to define and create a foundation for the metaverse, skeptics warn that there is no clear way to determine in which direction the metaverse will evolve.

Why you should care

According to Verified Market Research, the metaverse market size was valued at USD 27.21 billion in 2020, and is projected to reach USD 824.53 billion by 2030. It is no surprise then that companies are trying to expand their market potential into the digital world.

Find out more about blockchain’s potential in intimacy:

Sex-to-Earn economy: an unexpected evolution of Move-to-Earn and Play-to-Earn

For more on the latest metaverse developments, check out:

Top 10 Metaverses to Watch for in 2022

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