Doodles collaborates with Camp to double down on immersive experiences
The Alpha:
- Doodles is launching its first “retail and entertainment experience” this summer in collaboration with Camp. This represents a new chapter in the development of the Doodles brand.
- Camp stores offer shoppers a unique experience that combines retail and play at their brick-and-mortar locations across the United States
- Collectors of original Doodles will receive exclusive benefits, including free admission, merchandise credit, and unique opportunities to create custom pieces.
Dive deeper
While Doodles has seen many new developments recently, including Doodles 2 wearables, the team is doubling down on immersive experiences. Some of their previous events, like SXSW and Doodleputt, were outside of some of the most innovative events in the Web3 space, and the team wants to continue what they do best: growing the Doodles ecosystem IRL.
Now they’ll do it at Camp, where customers can meet Doodles characters on their shelves. The collaboration will feature Doodle’s first kid- and family-focused merchandise, a specialty toy store featuring new Doodles toys, daytime programming for families, adult-focused evening events and more. Once they are known, the aim is for customers to be seamlessly on board with The Stoodio, Doodles’ digital collecting experience.
“Physical retail is no longer a passive environment. The best retail activations are experiential, ultimately creating a lasting relationship with someone who discovers you IRL,” The Doodles Team tweeted. “We’re doubling down on what differentiates Doodles, immersive experiences and quality products.”
A look at what to expect:
🛍️ Doodles’ first child-+family-focused items
📏 6K square feet of immersive Doodles experiences and storytelling
📅 Family-friendly program during the day and adult-focused evening events
💜 Introduction to the story behind the Doodles brand and characters— doodles (@doodles) 31 May 2023
What will be next
In their official announcement, the team says they hope to use this partnership with CAMP to take their audience to the mainstream and exponentially larger than Web3.
“Like Disney Land or Universal Studios do for their supporters, we want to give people an opportunity to experience our brand in a completely different way, and ultimately fall in love with Doodles again and again.”
Tonight we are hosting a Doodles Sesh, where Julian will be joined by @benkaufman, the founder of CAMP. They’ll dig into all your questions and reveal more about our most important IRL branding moment to date.https://t.co/xtNZiZ5evQ
— doodles (@doodles) 31 May 2023
Julian Holguin, co-founder of Doodles, will host Ben Kaufman, founder of Camp, on a May 31 Twitter space. Here they will go into more depth about this partnership, reveal more about their plans for the future and answer questions from the community.
