Dibbs Launches NFT Sentiment Report; 84 percent of respondents would buy an NFT backed by a physical object
Dibbs engages with users of its blockchain-based collectibles marketplace to uncover first-of-its-kind insights into user sentiment toward NFT technology
LOS ANGELES, December 1, 2022–(BUSINESS WIRE)–Dibbs, the world’s move to Web3, today launched findings from the industry’s first NFT sentiment report, which surveyed hundreds of NFT users to understand consumer sentiment about NFTs today and in the future. In a largely pseudonymous industry where NFT holders can be difficult to reach, Dibbs is uniquely positioned to tap into the highly engaged users of the marketplace to understand broader sentiment around the evolving NFT industry and what the future of ownership looks like together with the growth of Web3 and the Metaverse.
The survey found that 84 percent of respondents would buy NFTs if they can be redeemed for physical items. The data shows a growing excitement for digital innovations such as Web3 and Metaverse, and also indicates a clear desire for a platform that securely enables a digital presence for real collectibles – an untapped market that Dibbs is tackling through an end-to-end tokenization platform that creates and redeems collectible-backed NFTs.
While Dibbs supports the need to bridge the physical and digital worlds, NFT Sentiment Report also indicate hesitancy around NFTs, with half of respondents saying they do not trust NFTs and cryptocurrency due to risks such as spam and fraud. To that end, nearly half of respondents agree that NFTs and cryptocurrency should be regulated in the same way as financial services to protect consumers.
Other key findings the survey uncovered include:
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Almost 60 percent of respondents want to collect NFTs to be used in future digital innovations such as Metaverse, video games, etc.; concludes that consumers see a future where NFTs are critical to engagement and ownership.
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Some of the more common challenges today around owning NFTs include buying cryptocurrency (36 percent), setting up a wallet (35 percent), and transferring collectibles (16 percent). This demonstrates the market’s need for an end-to-end platform that handles everything from secure storage of collectibles to regulated commodity tokenization, trade monitoring and more.
“We’re seeing similar intrigue and enthusiasm around Web3 as we did with the evolution of Web2 and social media platforms. Consumers today are eager to engage more meaningfully with each other—and the brands they care about most—in more digitally-driven, modern ways, ” said Ben Plomion, Chief Marketing Officer, Dibbs. “But these enthusiastic consumers have been met with unregulated, risky opportunities and uncertainty around the technologies driving these innovations. Our survey data supports growing enthusiasm around Web3 technologies, but also highlights an untapped market helping brands and consumers navigate this digital transition with ease and confidence. Dibbs is doing just that with a customer-centric approach to tokenization, and we’re excited that consumers are also seeing a future where physical objects can seamlessly and securely live in digital worlds.”
About Dibbs:
With a secure platform for minting and redeeming collectible-backed digital tokens, Dibbs is the physical world’s foray into Web3, helping brands and IP holders create a digital presence for their real-world collectibles and forge a new path for deeper connection in their communities . Launching in 2021, Dibbs has raised more than $15 million in venture capital from a number of notable investors, ranging from Amazon, Tusk Venture Partners, Foundry Group, CourtsideVC and Founder Collective; to athletes including Chris Paul, Channing Frye, Skylar Diggins-Smith, DeAndre Hopkins, Kevin Love and Kris Bryant. The company is based in Los Angeles, CA.
See the source version at businesswire.com: https://www.businesswire.com/news/home/20221201005755/en/
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