Darewise Entertainment partners with Skinvaders to launch SWEAR London’s first NFT collection in the “Life Beyond” metaverse

by James · December 13, 2022

Darewise Entertainment, the international game studio and subsidiary of Animoca Brands, and Skinvaders, a new age technology platform bringing digital fashion to the metaverse, announced on Monday an official partnership with luxury custom footwear brand SWEAR London to launch the first SWEAR non-fungible token (NFT ) collection in the Life Beyond metaverse.

Life Beyond, developed and published by Darewise Entertainment, is a AAA science fiction multiplayer online role-playing game built to give users a unique out-of-world experience and true digital ownership of the game’s assets, Animoca Brands said in a statement.

Thanks to this collaboration, the game features an intricate and extensive digital community on an alien planet that will feature virtual cultural and fashion items, including SWEAR’s iconic ’90s chunky platform shoes.

According to the statement, Life Beyond’s metaverse is the ideal platform for SWEAR London to create its brand experience while maintaining its inherent personal expression and sustainable qualities.

“With Life Beyond, our ambition is to create a lush and detailed fictional virtual planet based on cutting-edge technology, world-building and storytelling,” said Benjamin Charbit, CEO of Darewise Entertainment.

“By working with the most talented creators and brands we love in the real world, like SWEAR, we are building an interesting, authentic and believable alternate reality. Skinvader’s expertise in creating custom in-game elements will also play a central role in this social the experience, he added.

The partnership opens the door for Skinvaders to become one of the first key partners to develop digital fashion and more for Life Beyond.

“We are proud to drive such an iconic brand as SWEAR to take its first steps in virtual worlds. Offering Life Beyond with Skinvaders technology for 3D content creation is proof that we are able to work with both Web2 and Web3 gaming platforms, says Florent Sroka, CEO of Skinvaders.

Yat Siu, co-founder and executive chairman of Animoca Brands, said that Life Beyond will be a wonderful open metaverse, and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich the digital world.

“SWEAR has a rich history of empowering communities and will fit in well with Life Beyond, where all citizens are free to be who they want to be. We very much look forward to adding this and other culturally relevant brands to the rich tapestry of Life Beyond,” he said.

According to the statement, this is a first-of-its-kind collaboration for Life Beyond, and Darewise Entertainment expects there to be many more like it as the metaverse presents a great opportunity for brands to enter this new era of Web3.

To maximize such opportunities, Darewise Entertainment is officially launching the Life Beyond Creative Solutions team, a game studio creative agency, to co-create experiences with brands for and in Life Beyond.

“Without revealing too much about the upcoming SWEAR NFTs collection, we know that the community and project will bring a new level of innovation to Life Beyond, while bridging the gap between digital and physical fashion,

“We envision unique in-game functionality for SWEAR NFTs as well as ties to real-life SWEAR fashion products,” said Head of Partnerships at Life Beyond Timothee Semelin.

Darewise Entertainmen is a game studio founded by AAA game industry veterans currently developing the play-and-earn sci-fi MMO Life Beyond.

The firm’s core team includes Benjamin Charbit (game director Assassin’s Creed IV: Black Flag), Marc Albinet (game director for Assassin’s Creed Unity and Dying Light 2), Christian Bravery (art director for Black & White and the Fable series), Samuel Kahn (technical director for Ubisoft’s Snowdrop Engine and Crytek’s Cryengine) and Vincent Marty (Marketing Manager for Ubisoft EMEA and VP at ESL Gaming).

The firm is a multicultural team with offices in Paris, Barcelona and London, with an international headcount that grew from 30 to nearly 100 in the fourth quarter of 2022.

SWEAR is a cult footwear brand founded in 1997 in London. Rooted in celebrating expressive subcultures, SWEAR has always enabled a platform for self-expression, individuality and creativity.

Since 2016, SWEAR has embraced an exclusive on-demand model, recognizing its commitment to sustainability. self-expression and sustainability.

Skinvaders is a new age technology platform for in-game branded skins and digital clothing. They connect brands with game publishers using a “one-to-many” approach, scaling the distribution of digital assets across multiple games and metaverses.

In turn, fashion brands and metaverse projects can both leverage these digital assets to reach new consumers and brand advocates.