Dapper Labs sets launch date for LaLiga Golazo’s NFT Marketplace

by James · October 6, 2022

In short

LaLiga Golazos, an NFT platform based on the popular Spanish soccer league, launches in closed beta on October 27.
Dapper Labs developed the Flow-based platform, which follows the format of NBA Top Shot and NFL All Day.

Follow the road to NBA top shot and NFL all dayDapper Labs’ previously announced NFT platform based on LaLiga Spanish football league will launch in closed beta later this month.

The market place, called LaLiga Golazos, will open to select users on October 27th and release its first pack on that date. Both Top Shot and All Day held months-long closed beta tests that gradually added more and more users before eventually opening to a wider audience.

Like the other sports offers, LaLiga Golazos will sell NFT collectibles embossed on the Dapper-created Flow blockchain, with video highlights turned into trading card-like assets that can then be sold and traded. Dapper’s tie with LaLiga was first announced in September 2021with the platform originally set to debut this summer.

LaLiga Golazos – “golazos” means “spectacular goal” in Spanish – will sell bilingual NFTs that include play-by-play narration, player performance details and match statistics in both English and Spanish. This is Dapper’s first fully bilingual NFT offer. The platform’s collectibles will span notable moments from the league from 2005 to the present day.

The first digital pack of NFT collectibles, released on October 27, will feature moments drawn from notable LaLiga rivalries such as El Clásico (FC Barcelona vs. Real Madrid CF), the Madrid Derby (Real Madrid CF vs. Atlético de Madrid), the Basque Derby (Real Sociedad vs. Athletic Club), and El Gran Derbi (Real Betis vs. Sevilla FC) .

An NFT is a blockchain token which proves ownership of an item – in this case a digital collectible with a unique edition number. Other popular NFT use cases include profile pictures, digital artwork, and video game items. The NFT market swelled to a value of $25 billion in trading volume by 2021, in part due to NBA Top Shot’s early years of success and mainstream recognition.

Atlético de Madrid striker João Félix, FC Barcelona striker Ansu Fati, Real Madrid CF midfielder Luka Modrić and FC Barcelona goalkeeper Marc-André ter Stegen have signed on to promote the LaLiga Golazos launch and will be featured in marketing materials.