Damien Hirst – The beautiful paintings – Physical or NFT – You decide.

by James · March 31, 2023

HENI has released The beautiful paintingsthe revolutionary new artwork from Damien Hirst that blurs the lines between digital and physical art creation using generative and machine learning algorithms. The beautiful paintings is only available for a limited period from 31 March to 10 April 2023 at 11:59 PM PST from heni.com/spins.

Marking the latest iteration of Hirst’s iconic Spin paintings series, known for its energetic splashes of colour, The beautiful paintings gives collectors the ability to choose their own combination of colors, styles, shapes, sizes and media to generate unique artwork and titles.

*Detail of The Beautiful Paintings, Damien Hirst, 2023. Photographed by Prudence Cuming Associates Ltd.*

Collectors have the option of generating the artwork either as a physical artwork, digital artwork (NFT), or both. The physical artworks are printed on canvas and come in two shapes and four sizes. Each artwork in the series is unique and the physical artworks will be hand-signed with a paint pen on the front by Damien Hirst.

Although collectors can select multiple variables using the The beautiful paintings dashboard, the final output always has an element of randomness, just like before Spin paintings.

*The Beautiful Paintings NFT, Damien Hirst, 2023. Photographed by Prudence Cuming Associates Ltd.*

The dashboard has 25 different art styles to choose from. The wide range of styles shows the unexpected movements, paint splatters and color interactions of his traditional Spin Paintings, but also explores new directions that build on his previous work.

Collectors can also choose from countless combinations of colors to create their own palette. The expressive color names themselves were generated using machine learning, including names like Himalayan Waters, Interdimensional Cloud and Tangerine Pine.

The sizes of the circular canvas are: 23, 40, 70 and 100 cm in diameter. The square canvas is also available in the following sizes on each edge: 23, 40, 70 and 100 cm. The canvases cost $1,500, $3,000, $4,500 and $6,000 depending on the size, plus any taxes. The NFT costs $2,000, plus any fees.

The beautiful paintings NFTs are minted on the Ethereum blockchain and follow the ERC-721 standard.

*Installation view, The Beautiful Paintings, Damien Hirst, 2023. Photographed by Prudence Cuming Associates Ltd.*

A selection of The beautiful paintings artwork is on display at HENI Gallery, 1st Floor, 6-10 Lexington St, Soho, London. The gallery is open 10.00-18.00 every day until 10 April 2023.