Cuentas scores a big win when it becomes the exclusive Fintech sponsor of the Major Arena Soccer League (MASL) for the 2022-2023 season
The sponsorship will allow Cuentas to tap into a significant fan base of Latin Americans to promote the Cuentas app and the GPR card.
MIAMI BEACH, Fla., 29 September 2022 /PRNewswire/ — Cuentas, Inc. ( Nasdaq: CUEN & CUENW ) (“Cuentas”), a leading fintech provider of financial app and payment solutions, announced today that it will become the official partner of the Major Arena Soccer League ( MASL), the highest level of professional indoor soccer in the North America. The partnership with MASL Properties marks a key step in Cuentas’ efforts to bring its financial tools to tens of millions of unbanked and underserved Latinos in the United States
“We are excited about our new relationship with the MASL and all fans of soccer and arena ball games,” said Michael DePrado, Cuenta’s co-founder and president. “We feel that MASL has great reach within USA, Latin America and generally internationally with fans and viewers who will be able to learn about Cuentas’ offerings while enjoying MASL content!”
Under the agreement, Cuentas will be named the exclusive fintech sponsor of the MASL League throughout the 2022-2023 season, including the preseason and playoffs, starting 14 November 2022. The league will feature and include the fintech brand in each of its broadcasts with a link for Cuentas activation. A co-branded Cuentas / MASL Properties debit card and account will be developed and distributed to fans and league partners with benefits and discounts from Cuentas partners and the ability to transfer money with the Western Union partnership. Cuentas is quickly becoming a leading fintech card and resource for Latin American communities both in the United States and Mexico.
“We are pleased to welcome Cuentas to the MASL. Major Arena Soccer League Properties looks forward to bringing the benefits of the Cuentas card and its fintech platform to fans of the league and our teams,” said the MASL Commissioner Keith Tozer. “With a focus on card benefits and customer experience, Cuentas provides a banking resource and value unmatched for our fans. We look forward to working together to enhance the experience in our 14 markets in the United States and Mexico and with our global fan base.”
The partnership comes amid a meteoric rise in soccer’s popularity among American adults, with a 52% increase in fans from 2012 to 2019, and a total of 85 million followers by 2022. According to Telemundos The future is Futbol report, Hispanics are driving the sport’s growth, as well as many of America’s cultural, demographic and political trends, as 73% of US Latinos ages 16 and older claim to be soccer fans. Accordingly, Cuentas aims to use its new position to reach Spanish soccer and MASL fans in the United States and Mexico.
M Style Marketing, a leading strategy, marketing and branding firm, played an integral role in introducing and coordinating the partnership between organizations and on behalf of MASL.
To stay updated on the Major Arena Soccer League visit maslsoccer.com or follow on social media at maslsoccer (Facebook and Instagram) and maslarena (Twitter). For live games and exclusive MASL content watch Twitch at
ABOUT CUENTAS
Cuentas, Inc. (Nasdaq: CUEN & CUENW) is a fintech provider of e-finance and e-commerce services with proprietary technology that delivers digital financial services to underbanked and underbanked Hispanic, Latino and immigrant populations, including mobile and financial services , prepaid debit card, ACH and mobile deposits, cash transfer, peer-to-peer money transfer and other services. The Cuentas General Purpose Reloadable (GPR) card includes a digital wallet, discounts for purchases at major physical and online retailers, rewards and the ability to purchase digital content. For more information, visit https://cuentas.com.
ABOUT MAJOR ARENA SCCER LEAGUE
The Major Arena Soccer League represents the highest level of professional indoor soccer in the world. MASL has teams across the board North Americawith teams playing coast-to-coast in the the United States.
Forward-looking statements
This press release contains “forward-looking statements”, as that term is defined in Section 27a of the United States Securities Act of 1933, as amended, and Section 21e of the United States Securities Exchange Act of 1934, as amended. Statements in this press release, which are not purely historical, are forward-looking statements and include statements of beliefs, plans, expectations or intentions regarding the future. Apart from the historical information presented herein, matters discussed in this press release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from future results, performance or achievements expressed or implied by such statements, including that we will meet the standard for listing on NASDAQ or succeed with the launch of Cuenta’s GPR card and mobile app. Statements that are not historical facts, including statements that are preceded by, followed by, or that include such words as “believes”, “plans” or “expects” or similar statements are forward-looking statements.
SOURCE Major Arena Soccer League
